If you are already running Facebook ads, chances are you’re running Instagram ads as well. Facebook owns Instagram, and Ads Manager is the platform for both. By default, ads created through Ads Manager run to IG. However, as Instagram continues to grow in both users and significance to marketers, now is the time to give […]
Instagram Ads
Instagram Ads: Choosing the Best Objective
We talk a lot about Facebook Ads and how beneficial they can be for your business. But Facebook’s sister network, Instagram, has a lot of opportunity as well! There are two ways to set up Instagram Ads: On the Instagram app on your phone or where you set up your Facebook Ads. We prefer to […]
Ad Targeting and Finding Your Perfect Customer Groups
You’ve heard it before, but it’s important enough to repeat: When you market to everyone, you market to no one. In our previous post, “3 Things You’re Doing Wrong with Facebook Ads,” we talked about why failing to target your ads can lead to less-than-stellar results. One of the biggest factors that decides whether your […]
Facebook and Instagram Ads Now Allow Split Testing
Previously, if you wanted to do split testing on your Facebook and Instagram ads, it was a lengthy process. You had to create your ad in full, and then go through the process of creating your ad again, this time changing whatever variable you were trying to test. But no more! Facebook is rolling out […]
Quick Tip: Are You Using Instagram Ads Correctly?
We’ll make this quick: If you’re not using Instagram Ads correctly, you’re wasting time and money. Especially because Instagram is putting more emphasis on ads than ever. In August, Instagram showed 50 million ad impressions. In September, that number went to 100 million ad impressions. And in December? That number was 670 million. What does […]