Get double the bonus points with the algorithm! Create engaging social media posts that’ll directly invite your Story viewers to react to your content! There’s a new engagement sticker in town called the emoji reaction sticker. This sticker simply allows the viewer to tap on the sticker, and whatever emoji you choose to display will […]
Optimizing Your Instagram Pinned Post Feature
For a while now, we’ve been able to pin posts on Facebook so viewers can see the best of the best of our content. You may have noticed a new tool on Instagram that now allows you to do the same on your profile. As retail social media strategists, we see an opportunity to share […]
Instagram and TikTok Business Account vs Personal Account
Today, we’re answering one of our most commonly asked questions: Can I switch my account type to access the “good music” on Instagram and TikTok? Our answer is always this: No! You should have a TikTok business account and an Instagram business account if your account is for your retail store or small business. Today […]
Using Hidden Words To Avoid Instagram Spam Comments
Have you been getting an overwhelming amount of spam comments appearing in the Comments sections of your Instagram posts? At one point, I was spending the first few minutes every time I entered the Instagram app just deleting these spam comments from fake Instagram users. Enter the retailer debate: Are spam comments harmful to your […]
Is Content Organization Missing On Your Social Media Channels? Here’s How To Fix It.
The Crystal Media team is no stranger to social media audits. Over the years, we’ve reviewed hundreds of accounts, and almost every retailer is missing the same important things. One of those things is organization of content. Facebook and Instagram have each created an easy tool for content organization and, funny enough, almost no accounts […]
5 Ways to Drive Engagement with the New “Add Yours” Instagram Sticker
As you know, social media channels like to showcase their new features by rewarding posts that use these new features. Using new features advances your posts and accounts in the algorithm. This means your posts are viewed by more of the accounts that follow you, as well as more potential new customers. This is great […]
Shopping Made Easier with these 3 Ideas for Facebook Albums and Instagram Guides 🛒✅
We know that sharing clear photos on social media helps to grab attention, but did you know that organizing your content helps get your content viewed more than once? Oftentimes, after a few days of posting videos or photos, retailers’ content keeps getting pushed further and further down the feed. All this time is spent […]
Insider Question: All About Instagram Stickers
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips. Additionally, members get the fast-acting guidance of our team of experts. Instagram […]
10 of Instagram’s New Features You Have To Try
Instagram has had a busy year with several updates and new feature releases. In the past month alone, Instagram hosted 7 Days of Updates, where they were releasing new features each day. Phew, how is one supposed to stay in the know? Well, you have us of course! The Crystal Media team of experts has […]
10 Holiday Ideas for Reels on Facebook and Instagram That Will Help You Sell
We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the stress of Q4 could make for some lackluster social media posts. Oftentimes, the busier retailers become, the lower quality their […]