In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and Messaging. We wanted to break down what this means for retailers, and how the small business community can follow the direction Instagram […]
Advertise Now In IG Reels Through Facebook Ads Manager
Advertisers rejoice! There’s a new placement in town! There’s a brand new placement in Facebook Ads Manager to place your video ads. You can now choose to include IG Reels (or exclusively choose Instagram Reels) as the place where your ads show up. Since IG Reels is the latest place you can choose for your […]
Worrying Over The Newest Instagram Update? We’ve Got You Covered!
Have you heard about the newest Instagram update stating, “Instagram is no longer a photo sharing app”? We want to chime in to share our perspective on this announcement that’s having Instagram users frantically learning video editing and building their Instagram shops. Take a deep breath, because we believe this news was interpreted in the […]
What is a Branded Hashtag?
Last month, Crystal Media hosted its 3rd annual Social Media Day and it was filled to the brim with learning, insights and questions (with answers!) One of the questions that was asked in the chat was this: We’ve received this question before, so today, I wanted to answer that question for you. A branded hashtag […]
15 Instagram Hacks to Create Terrific Stories
I’ve said it before, and I’ll say it again (and again, and again, and again)… The higher your engagement on your social media posts, the better your posts and account will perform in the algorithm. That’s why creating engaging content is so important. The more you’re able to captivate your viewers, the more interaction your […]
7 Likely Reasons Our Insider’s IG Reel Went Viral With Over 104K Views!
Lauren from Sentimental Journey, one of our Insider Members, let us know that they had a viral IG Reel! With so much excitement, we watched the number grow higher and higher. Lauren first shared how her Reel had 20K views… then 50K … then 79K… and then finally the small business hit an astonishing 104K […]
Instagram Reels Remix: Are You Using this New Feature?
Instagram introduced a brand new feature to the short-form video platform, Reels, called Remix as a way to create collaborative video content. It allows IG users to create a Reel video that plays alongside a previously posted Reel (either your own or other IG accounts that have enabled this feature). Tiktok has this same feature […]
Crossposting: We Received THIS Insider Question and we had to Share the Answer!💡👩💻
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips, along with the guidance from our team of experts. This past week, […]
3 Ways to Use the Instagram Filters Green Screen Effect
Instagram filters are becoming a popular way for retailers to connect with their audience. Not only do these effects relate to the type of content your viewers create. But they also can help generate more reactions and replies on your content. Retailers have been using Instagram filters in both Reels and Stories, and we noticed […]
Instagram Link in Bio: 3 Tips to Get More Clicks
Many businesses are now using a 3rd party company to embed several links within their Instagram bios, such as Linktree or Linkin.Bio by Later. Having a place for your customers to go if they’d like to learn more (beyond an Instagram post) is great, but how do you get them there? Here are 3 ways […]