Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
Facebook Ads
Three Holiday Posting Strategies for Retailers
Implementing strong holiday posting strategies is very important as we approach the biggest shopping weekend of the year! We know how important it is to ensure those posts are seen by promoting them, especially during this time of year! However, with ad competition being stiffer and ad costs rising during the holiday season, you want […]
3 Facebook Ads Tips for Retailers this Holiday Season
It’s that time! 🎄 Hopefully, you’ve been making your (marketing) list and checking it twice. ✔ Running Facebook and Instagram Ads are a great addition to any marketing plan, so we’re sharing 3 Facebook ads tips to help your holiday ads end the year on a high note. Budget Ads during the holidays are effective. […]
3 Facebook Ad Tips to Make You Stand Out from Your Competition
As we move into Q4 (Holiday!) you should be asking yourself “How am I going to stand out?”, “What am I doing that’s different, and better, than my competition?”, and “How can I go up against the big box stores?” We always recommend running ads and, in that spirit, here are 3 Facebook ad tips […]
Facebook Advertising Terms: Understanding The Basics
Facebook ads are all the talk nowadays! They are the best way for independent retailers to market their store today. 📈 But with all the different Facebook Ads “lingo” out there, advertising this way can be very intimidating and might even sound like a foreign language to you! 🤷♂️ Fear NOT! Below, we’ve compiled a […]
Why You Need All 3 Types of Facebook Ads Audiences
So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]
What To Do With Facebook Video Views 👀
VIDEO 📹 is all the talk recently. You’ve heard us talk about the significance of using Facebook Live to sell and show up for your audience. But did you know that you can take video even FURTHER with Facebook video ads and Facebook custom audiences? That’s right, using video pays twofold, you reach more people […]
Ad Strategies: It’s Time to Lean In 👍🏻
While you might think that the current business environment is a time to back off advertising, now is actually the time to lean in! More people are spending more time online and you want to show up. I recently created a training video for our Insiders on some effective ad strategies during COVID-19, so if you’re an […]
Ad Targeting and Finding Your Perfect Customer Groups
You’ve heard it before, but it’s important enough to repeat: When you market to everyone, you market to no one. In our previous post, “3 Things You’re Doing Wrong with Facebook Ads,” we talked about why failing to target your ads can lead to less-than-stellar results. One of the biggest factors that decides whether your […]
3 Things You’re Doing Wrong with Facebook Ads
Running ads on Facebook is one of the best ways to ensure your posts are being seen by your audience in order to grow your local exposure and increase store traffic and sales. But with so many ad types and targeting capabilities, we’re consistently seeing retailers miss opportunities to significantly increase their results. Here are […]