In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I need help with Meta Ads. I’m trying to run a report that […]
Facebook Ads
Using Lead Generation to Maximize Your Facebook Ads Strategy
Lead Generation ads are a great tool in paid advertising on Facebook and Instagram for capturing user contact information that you can use for a specific purpose such as building your email list or generating leads for a specific item or collection of items. In basic terms, it’s an ad campaign designed to have users […]
A Video Tip from Meta For The Facebook Algorithm
A lot of resources out there share what you should do to maximize the TikTok and Instagram algorithms, but today we wanted to give some love to the Facebook algorithm! Our social media strategists have recently done a deep dive into some suggestions Meta has for creating videos on Facebook. One main takeaway? Include branding […]
The Top Ad to Run in Q4 for Social Media Success
Your holiday marketing plans are (hopefully) already in full swing. With all the hard work you’re putting into planning, creating, and executing all your content, are you making the most of it? The easiest way to get the word out, and achieve social media success, is our favorite Facebook and Instagram ad objective for the […]
The Best-Performing Posts by Platform for Social Media Marketing
YouTube, Facebook, Pinterest, Instagram, Twitter, SnapChat, Clubhouse, TikTok… the list goes on! In 2022, there’s no shortage of places to create and publish content. Small businesses have more ways than ever to reach new audiences and stay in touch with existing customers, but who has the time to consistently post to every platform that people […]
Ads Managers’ #1 Tip: How (and Why!) to Add Multiple Admins to Your Business Manager and Facebook Page
Either of these sound familiar? You’re locked out of your Facebook page. Translation: You’re now locked out of your business page. Because you’re the only Admin on your business page, your page sits dormant as the days (or weeks) go by while you navigate the process of contacting Facebook to regain access. Your ad account […]
What Advertisers Need To Know About ODAX, the New Facebook and Instagram Ad Objectives
As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]
The Best Hashtags Strategy To Use On TikTok, Facebook and Instagram
Hashtags are an important tool in your social media toolbox to help you gain exposure for your brand. If the social media goal of “building awareness” is one of yours, a solid hashtag strategy will help you expand awareness and get in front of the people who are interested in learning and buying from you. […]
The (Important) Social Media Metrics To Track in 2022
Figuring out which performance metrics to track for your content has become increasingly confusing. Many social media metrics are helpful for growing a community. Conversely, there are a lot of rumors about which ones define your post’s success (such as the number of Likes). Retailers should have two main pillars of focus when it comes […]
Social Media 2022: The Number 1 Thing Every Retailer Needs to Know
One thing we can consistently expect from social media is for it to constantly change and shift. So it’s no wonder we constantly get asked how to grow a stagnant community—when all the things you used to do are no longer producing the results you’ve been used to seeing. A Crystal Media Insider told us […]