Your holiday marketing plans are (hopefully) already in full swing. With all the hard work you’re putting into planning, creating, and executing all your content, are you making the most of it? The easiest way to get the word out, and achieve social media success, is our favorite Facebook and Instagram ad objective for the […]
The New Facebook Page Experience
In case you’ve missed it (which is highly doubtful if you’ve been even minimally active on your Facebook and Instagram), Meta has really been cranking out some updates recently. On the ads side, the rollout of ODAX has been moving full-steam ahead.🚂 On the Pages side, the introduction of the New Pages Experience (NPE), while […]
Tips for Optimizing your Facebook Business Page
Here at Crystal Media, our experts have audited thousands of retailers’ social media accounts. As a result, we’ve found some common mistakes that businesses make on their business accounts. From missing information to extra tabs to the wrong content, there are a few general notes that are applicable to all small businesses on Facebook. It’s […]
Ads Managers’ #1 Tip: How (and Why!) to Add Multiple Admins to Your Business Manager and Facebook Page
Either of these sound familiar? You’re locked out of your Facebook page. Translation: You’re now locked out of your business page. Because you’re the only Admin on your business page, your page sits dormant as the days (or weeks) go by while you navigate the process of contacting Facebook to regain access. Your ad account […]
What Advertisers Need To Know About ODAX, the New Facebook and Instagram Ad Objectives
As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]
Is Content Organization Missing On Your Social Media Channels? Here’s How To Fix It.
The Crystal Media team is no stranger to social media audits. Over the years, we’ve reviewed hundreds of accounts, and almost every retailer is missing the same important things. One of those things is organization of content. Facebook and Instagram have each created an easy tool for content organization and, funny enough, almost no accounts […]
10 Holiday Ideas for Reels on Facebook and Instagram That Will Help You Sell
We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the stress of Q4 could make for some lackluster social media posts. Oftentimes, the busier retailers become, the lower quality their […]
Facebook Ads Strategy: Using Ads in Job Posting
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips, along with the guidance from our team of experts. With many businesses […]
3 Facebook Features That Retailers Should Be Using
We all know that Instagram rapidly releases new features to help account users create engaging content, but did you know that Facebook also has a library full of features that lends itself quite useful to retailers? There are many great Facebook features we all like to use—like pinning a post to the top of your […]
How Our Client Used Messenger In Their Facebook Ads Strategy to Receive 44 Messages
Is Facebook Messenger a part of your Facebook Ads strategy? It should be! In fact, many people prefer to communicate with brands via messages nowadays. Social media messaging has transformed the way customers interact with you. If you aren’t using Facebook Messenger to reach out to current and potential customers, you’re missing out! 1.3 billion […]