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Apr 18 2022

Ads Managers’ #1 Tip: How (and Why!) to Add Multiple Admins to Your Business Manager and Facebook Page

Either of these sound familiar? You’re locked out of your Facebook page. Translation: You’re now locked out of your business page. Because you’re the only Admin on your business page, your page sits dormant as the days (or weeks) go by while you navigate the process of contacting Facebook to regain access. Your ad account […]

Written by Jessica Austin · Categorized: Facebook · Tagged: Guide on how to add admin on your Facebook page, Helpful guides for retailers, Important Tips about Facebook's Business Manager

Mar 31 2022

What Advertisers Need To Know About ODAX, the New Facebook and Instagram Ad Objectives

New Facebook ad objectives tutorial for retailers

As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]

Written by Jessica Austin · Categorized: Facebook · Tagged: Facebook Advertising Updates, Helpful social media advertising tips, Important Facebook Updates for Retailers

Mar 14 2022

Is Content Organization Missing On Your Social Media Channels? Here’s How To Fix It.

Content organization guide for retailers

The Crystal Media team is no stranger to social media audits. Over the years, we’ve reviewed hundreds of accounts, and almost every retailer is missing the same important things. One of those things is organization of content. Facebook and Instagram have each created an easy tool for content organization and, funny enough, almost no accounts […]

Written by steph Bechard · Categorized: Facebook, Instagram, Social Media · Tagged: Content organization tips for retailers, Guide in organizing your social media content, Tools in organizing your social media content

Nov 15 2021

10 Holiday Ideas for Reels on Facebook and Instagram That Will Help You Sell

Guide on Reels on Facebook for Retailers

We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the stress of Q4 could make for some lackluster social media posts. Oftentimes, the busier retailers become, the lower quality their […]

Written by steph Bechard · Categorized: Facebook, Instagram · Tagged: Guide on how to use Reels on Facebook Effectively, Reels on Facebook and Instagram guides for small business owners, Reels on Facebook Tips for Retailers

Aug 23 2021

Facebook Ads Strategy: Using Ads in Job Posting

Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips, along with the guidance from our team of experts. With many businesses […]

Written by steph Bechard · Categorized: Facebook · Tagged: Facebook ads strategy for hiring employees, Helpful Facebook Ads Strategies for Retailers, Tips on hiring employees through FB ads

Aug 02 2021

3 Facebook Features That Retailers Should Be Using

Best Facebook Features for Retailers

We all know that Instagram rapidly releases new features to help account users create engaging content, but did you know that Facebook also has a library full of features that lends itself quite useful to retailers? There are many great Facebook features we all like to use—like pinning a post to the top of your […]

Written by steph Bechard · Categorized: Facebook · Tagged: Effective Facebook Features for Small Business Owners, Helpful Facebook Features for Retailers, Unique Facebook Features that are best for retailers

Jul 26 2021

How Our Client Used Messenger In Their Facebook Ads Strategy to Receive 44 Messages

Facebook Ads Strategy Tips for Retailers

Is Facebook Messenger a part of your Facebook Ads strategy? It should be! In fact, many people prefer to communicate with brands via messages nowadays. Social media messaging has transformed the way customers interact with you. If you aren’t using Facebook Messenger to reach out to current and potential customers, you’re missing out! 1.3 billion […]

Written by Jessica Austin · Categorized: Facebook, Facebook Ads · Tagged: Effective Facebook Ads Tips for Retailers, Facebook Ads Strategy for Retailers, Facebook Messenger Ad Tips For Small Business Owners

Jun 28 2021

Facebook Updates You Should Know About

Important Facebook Updates for Retailers

We all know that social media changes in a snap! Blink and you’ll miss new updates, features and tools. From advertising changes due to iOS, to new features, there may be Facebook updates you’ve missed due to the ever-changing nature of social media. Our team of experts stays on top of these updates, researching, learning, […]

Written by Jessica Austin · Categorized: Facebook · Tagged: Facebook tips for small business owners, Important Facebook Updates for Retailers, Latest Facebook Updates

Apr 19 2021

7 Content Themes For Engaging Facebook Post Ideas

Picking Your Content Themes - How to come up with engaging facebook ideas

Do you find yourself spending too much time trying to figure out what to post on social media? Does creating content leave you creatively depleted? Do you mull over engaging Facebook post ideas and Instagram-worthy info when you’re not even sure if… 1️⃣ It’s the right content for your store? 2️⃣ The ideas you come […]

Written by steph Bechard · Categorized: Facebook, Social Media · Tagged: Crystal Media Posting Process, Engaging facebook post ideas for retailers, Engaging facebook post ideas for small business owners, Facebook 101 for retailers

Apr 12 2021

Crossposting: We Received THIS Insider Question and we had to Share the Answer!💡👩‍💻

Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips, along with the guidance from our team of experts. This past week, […]

Written by steph Bechard · Categorized: Facebook, Instagram, Social Media · Tagged: facebook 101, Instagram 101 for retailers, Social media crossposting tips for retailers, Social media tips for small business owners

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