Do you find yourself spending too much time trying to figure out what to post on social media? Does creating content leave you creatively depleted? Do you mull over engaging Facebook post ideas and Instagram-worthy info when you’re not even sure if… 1️⃣ It’s the right content for your store? 2️⃣ The ideas you come […]
Crossposting: We Received THIS Insider Question and we had to Share the Answer!💡👩💻
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips, along with the guidance from our team of experts. This past week, […]
3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute
Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
Three Holiday Posting Strategies for Retailers
Implementing strong holiday posting strategies is very important as we approach the biggest shopping weekend of the year! We know how important it is to ensure those posts are seen by promoting them, especially during this time of year! However, with ad competition being stiffer and ad costs rising during the holiday season, you want […]
3 Facebook Ads Tips for Retailers this Holiday Season
It’s that time! 🎄 Hopefully, you’ve been making your (marketing) list and checking it twice. ✔ Running Facebook and Instagram Ads are a great addition to any marketing plan, so we’re sharing 3 Facebook ads tips to help your holiday ads end the year on a high note. Budget Ads during the holidays are effective. […]
3 Facebook Ad Tips to Make You Stand Out from Your Competition
As we move into Q4 (Holiday!) you should be asking yourself “How am I going to stand out?”, “What am I doing that’s different, and better, than my competition?”, and “How can I go up against the big box stores?” We always recommend running ads and, in that spirit, here are 3 Facebook ad tips […]
Facebook Advertising Terms: Understanding The Basics
Facebook ads are all the talk nowadays! They are the best way for independent retailers to market their store today. 📈 But with all the different Facebook Ads “lingo” out there, advertising this way can be very intimidating and might even sound like a foreign language to you! 🤷♂️ Fear NOT! Below, we’ve compiled a […]
Why You Need All 3 Types of Facebook Ads Audiences
So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]
What To Do With Facebook Video Views 👀
VIDEO 📹 is all the talk recently. You’ve heard us talk about the significance of using Facebook Live to sell and show up for your audience. But did you know that you can take video even FURTHER with Facebook video ads and Facebook custom audiences? That’s right, using video pays twofold, you reach more people […]
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]