I speak with small business owners every day, and if there is one thing we can all agree on, it’s that Meta, a valuable business tool, is confusing and has terrible customer service. 🥴Most people created a Meta business page 10+ years ago and have slowly tried to keep up with the changes since. The […]
Protecting & Getting Back Into Your Social Accounts
Spam and hacking are on the rise, and trust me… we are frustrated as well! The Crystal Media team was locked out of Instagram for over two weeks, and it’s much easier to be proactive than reactive. Today we’re covering how to better protect your accounts, what to do if you believe you have been […]
Insider Q: Ad Radius Suggestion
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I would appreciate suggestions. In our new location, there are many high-rise condos […]
Insider Q: Troubleshooting Facebook Two-Factor Authentication
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Does anyone know a Facebook IT pro? I’ve been at this social media […]
Best Practices for a VIP Customer Facebook Group
Do you have a Facebook Group? Facebook Groups are a great way to connect with your community on a closer level than the feed, and they’re a place where you can update your audience with much less competition from other account’s feed posts. Before starting a Facebook Group just for the sake of it, ask […]
Daily vs. Monthly Facebook Ads Budget: Which Should You Use?
Have you ever pondered the Facebook ad budget dilemma: Should I choose a daily or a monthly budget? 🤔Both options have their groove, and choosing the right rhythm for your brand is key to campaign success. 💰Choose Daily Budget If… Consistency is your jam. Like a reliable rhythm, it ensures your ads show up daily, […]
Meta Updates: Instagram and Facebook Shop Checkout
You may have heard that major changes are coming to Shops on Facebook and Instagram. Currently, retailers have the option to allow customers visiting their FB/IG Shop to checkout through Facebook and Instagram, or for them to have to visit the retailer’s website to complete the purchase. In 2024, Meta will be making checkout through […]
Insider Q: Troubleshooting Ad Campaigns
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: A question about “Most Recent” ad campaigns….. When I switch out my post […]
7 Tips for Facebook Live Success
When was the last time you went Live on social media? Did you know there is a way to go Live on Facebook, Instagram, TikTok, YouTube, and LinkedIn? When we see several platforms creating the same kind of posting type, we know it’s likely to be a high performer for keeping and retaining attention on […]
Insider Q: How Do I Know When To Use a Reel Versus a Facebook Video?
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Which should I create for the Facebook preview of my upcoming online (website) […]