If 2022 is anything like the past couple of years, we’re in for a thriller. With each year comes new unknowns, new changes, and new growth. If there’s one thing you can count on, it’s that social media will continue evolving (and growing). There’s an overload of information out there, and it can be hard […]
Social Media
5 Ways to Drive Engagement with the New “Add Yours” Instagram Sticker
As you know, social media channels like to showcase their new features by rewarding posts that use these new features. Using new features advances your posts and accounts in the algorithm. This means your posts are viewed by more of the accounts that follow you, as well as more potential new customers. This is great […]
Shopping Made Easier with these 3 Ideas for Facebook Albums and Instagram Guides 🛒✅
We know that sharing clear photos on social media helps to grab attention, but did you know that organizing your content helps get your content viewed more than once? Oftentimes, after a few days of posting videos or photos, retailers’ content keeps getting pushed further and further down the feed. All this time is spent […]
Insider Question: All About Instagram Stickers
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips. Additionally, members get the fast-acting guidance of our team of experts. Instagram […]
10 of Instagram’s New Features You Have To Try
Instagram has had a busy year with several updates and new feature releases. In the past month alone, Instagram hosted 7 Days of Updates, where they were releasing new features each day. Phew, how is one supposed to stay in the know? Well, you have us of course! The Crystal Media team of experts has […]
10 Holiday Ideas for Reels on Facebook and Instagram That Will Help You Sell
We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the stress of Q4 could make for some lackluster social media posts. Oftentimes, the busier retailers become, the lower quality their […]
Instagram Collaboration is Here (and It’s Time To Grow Your Account)
Instagram Collaboration is the latest (and absolute greatest) feature for growing your community. Let me break it down for you. An Instagram Collaboration allows two accounts to share the same post, collecting and accumulating the likes, comments and engagement from both accounts on a single post. What this means for retailers is that when you […]
Create Your Own Trending Reels Audio On Instagram
Businesses have had their fair share of audio issues on Instagram Reels. Currently, there are two types of audio on Instagram: “Original Audio”, which is the audio that is uploaded from a video selected from a camera roll or filmed in-app, and “Music”, which is licensed music from a band or artist. As it stands […]
Instagram Video: Say Goodbye to IGTV?
IGTV was originally invented to compete with Youtube and the long-form video formats. Since IGTV isn’t seeing the type of success that Instagram was hoping for, we can now say goodbye to this video format on the app. Instagram announces a new update called Instagram Video. With this new update, IG merges its video channels […]
The 5 Types of Instagram Videos Retailers Should Be Creating Following Instagram’s Announcement
In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and Messaging. We wanted to break down what this means for retailers, and how the small business community can follow the direction Instagram […]