I remember when I used to work on the marketing team of a retail store and look forward to the 1-2 updates on social media per month. Wondering if it was going to be a new content type, a new feature, or maybe a new page layout. Well, long gone are those days as social […]
Social Media
Use This New Feature for Engaging Social Media Posts
Get double the bonus points with the algorithm! Create engaging social media posts that’ll directly invite your Story viewers to react to your content! There’s a new engagement sticker in town called the emoji reaction sticker. This sticker simply allows the viewer to tap on the sticker, and whatever emoji you choose to display will […]
How to Test Your Social Media Marketing Strategy
Have you ever been guilty of posting the same type of content for months at a time without really knowing if it’s performing well with your audience? Don’t get caught up in routine when it comes to your social media marketing strategy! We know each and every one of you has a never-ending task list […]
The Top Ad to Run in Q4 for Social Media Success
Your holiday marketing plans are (hopefully) already in full swing. With all the hard work you’re putting into planning, creating, and executing all your content, are you making the most of it? The easiest way to get the word out, and achieve social media success, is our favorite Facebook and Instagram ad objective for the […]
The New Facebook Page Experience
In case you’ve missed it (which is highly doubtful if you’ve been even minimally active on your Facebook and Instagram), Meta has really been cranking out some updates recently. On the ads side, the rollout of ODAX has been moving full-steam ahead.🚂 On the Pages side, the introduction of the New Pages Experience (NPE), while […]
A Social Media Video Length Guide for Retailers
The experts at Crystal Media are always recommending that retailers continuously test the length of their videos to see which length works best for their particular audience! There’s no secret formula for exactly how long your videos should be to go viral or retain audience attention. Also, the perfect video length is always changing based […]
Tips for Optimizing your Facebook Business Page
Here at Crystal Media, our experts have audited thousands of retailers’ social media accounts. As a result, we’ve found some common mistakes that businesses make on their business accounts. From missing information to extra tabs to the wrong content, there are a few general notes that are applicable to all small businesses on Facebook. It’s […]
A Guide to Social Media Image Sizes
Have you heard what Meta recently reported? About 82% of people visiting video-centric platforms—such as TikTok, Facebook, Instagram, and Youtube—are visiting from a mobile device. That means about 82% of people are viewing content on a vertical screen and holding it upright on their phones (and likely inches from their faces)! How can we make […]
Optimizing Your Instagram Pinned Post Feature
For a while now, we’ve been able to pin posts on Facebook so viewers can see the best of the best of our content. You may have noticed a new tool on Instagram that now allows you to do the same on your profile. As retail social media strategists, we see an opportunity to share […]
Using Hidden Words To Avoid Instagram Spam Comments
Have you been getting an overwhelming amount of spam comments appearing in the Comments sections of your Instagram posts? At one point, I was spending the first few minutes every time I entered the Instagram app just deleting these spam comments from fake Instagram users. Enter the retailer debate: Are spam comments harmful to your […]