Social media platforms like Facebook, Pinterest, Google+ and Instagram are visual platforms, meaning uploading pictures is one of the best ways to get people to pay attention to your posts. Here’s a list of 20 websites where you can access free (and paid) photos to use for your blog, website and social media needs. You […]
Social Media Tools
Take A Poll
When using social media to market your store, focus on engaging your audience by posting things they’ll respond to, things that will get them to like, comment, share, repin, retweet, etc. After researching 100’s of types of posts published by retailers; big and small, I’ve found that taking a poll is one of the best […]
Social Media Content Checklist
As I travel the country speaking to retailers about social media marketing, it seems there is one common challenge for everyone in the room: creating content for each social media site that gets engagement and action. Is this hard for you? I think one reason it’s hard is because we don’t give ourselves enough time […]
Facebook Changes – Importance of Images and Links
Did you hear the news last week? Facebook changed their News Feed algorithm…again. With this change, they’re placing more weight on photo and link posts uploaded by Pages, meaning these two types of posts will be shown to more of your fans than a regular plain-text status update. From the News Feed Ranking Product Manager at Facebook, Chris […]
How much is too much?
In this post I wanted to answer two questions: 1. How much is too much when it comes to posting online and 2. How much is too much when it comes to sharing personal information on your business profiles? To answer the first part, I wish I could give you the exact amount of content […]
5 Social Media Cross-Pollination Tips
Have you ever felt like there’s more you could be doing with your social media accounts, but you’re not really sure what it is, or how much time or money it will take? There’s always something more we could be doing, right? I think this is especially true when it comes to social media marketing. […]
Social Media for the Time-Challenged Retailer
Time is money – and you want as much of both as possible! Learn how to manage your most precious resource, your time, when it comes to marketing your store using social media. Learn how to mainstream your social media efforts so that you have more time to spend running your store and interacting with […]
Places to Find Engaging Content to Post On Social Media
Have you ever sat at your computer, tapping your fingers just trying to figure out the perfect thing to post on your Facebook page that will actually get people to respond? Or have you ever posted something that you thought was SO GOOD and you knew for a fact it would get a lot of […]
HootSuite 301
HootSuite 301: Interacting with Tweeps and Scheduling
HootSuite 201
HootSuite 201: Setting Up Streams, Lists on Twitter