Earlier this month, Google announced that they made changes on how to claim and verify your listing on their platform. Additionally, they’ve changed the name of “Google My Business” to “Google Business Profile”. Since we think that these are important changes in the local search scene, I’ll be sharing some insights to keep you up […]
Local Listings
3 Things That Improve Your Local Search Ranking
Local SEO is essential to local businesses to stay relevant. One of the best and proven SEO practices is to keep your listings accurate and up to date. Today, we are giving you 3 things that improve your local search ranking: 1. Optimize your “Google My Business” page. Did you know that 46% of all […]
Why Brick and Mortars Are Losing Out If They’re Not Paying Attention to Online Search
We could bore you all day with stats about how important online search is. But take it away from stats for a minute and think about it on a personal level. When was the last time you looked up a product or a business on your phone? Maybe you were looking for a specific product […]
Why You Need Up-to-Date Listings
Interesting question. Did you know that someone could be standing within 5 feet of your store, pull out their phone, search for the exact products that you sell, and you might not show up in that search? Does that sound crazy? It does to us! But it’s the world we live in and if your […]
One Tip to Optimize Social Profiles to Show Up in Google Search
Today, I want to go back to basics and talk about your social media profiles. A much more significant topic than you might think. So let’s jump right in to today’s tip. Quick question. When’s the last time you updated your social media Abouts and Bios? If you’re like most, it’s probably been awhile. Or […]
Why Your Store’s Listings Are Losing You Money – Webinar Replay
Welcome! Here’s where you can access the latest webinar replay, Why Your Store’s Listings Are Losing You Money. Your Listings Are Your First Impression I can’t stress enough the importance of your online listings. As I mentioned in my webinar, they’re the easiest way for people to find you easier online. This includes your current customers […]
Why Your Store’s Online Listings Are Losing You Money – Webinar Replay
Welcome! Here’s where you can access the latest webinar replay, Why Your Store’s Listings Are Losing You Money. At points the webinar was a little choppy, so make sure to watch the crystal clear version below! Remember -if you’re a Social Edge member, you have endless access to this webinar. Your Listings Are Your First Impression […]
Quick Tip: Forget ‘Where’s Waldo’ – Where is your store listed online?!
We’re going to hit you with a few facts to get your day started: 18% of local mobile searches lead to a sale within one day. (via. Google) 80% of internet users own a smartphone. (via. Global Web Index) 48% of users begin their search on search engines, while 33% begin on a company’s website […]
How to Deal with Negative Reviews
“The final proof of greatness lies in being able to endure criticism without resentment.” – Elbert Hubbard Positive feedback is a retailer’s dream. Unfortunately, not all feedback is good. The internet has made it easier than ever for customers to speak their minds about products and services. In some ways, this is good. Consumers trust […]