Last October 2022, Google announced that the Universal Analytics (UA) properties would stop processing data starting July 1, 2023. For this reason, they encouraged all users to migrate to Google Analytics 4 (GA4) to continue measuring user activity on their websites. I’m sure that you have a lot of questions about this process, so I […]
How to Create Free Listings on Google Shopping
Did you know that you can show your products on Google for FREE? They call it free listings and it’s included in the Google shopping programs. Basically, the free listings program is Google’s way of enticing sellers to be in their shopping ecosystem and eventually advertise through this platform. If you don’t have the budget […]
4 Tips for Messaging: Google Business Profile’s Latest Feature for Retailers
As promised in their previous blog, Google has slowly been adding the messaging feature on verified business profiles for the past few months. The chosen early adopters usually get a message from Google via email. There are two important things that I’d like you to know about this update. First, your customers can now send […]
Local Justifications: 6 Ways to Influence Your SEO Without Being an SEO Expert
I’m curious… What are your current strategies with Google My Business (now called Google Business Profile)? Have you heard about local justifications? When searching for products and services you love online, I’m sure you noticed some text (related to what you’re searching for) that’s displayed below the listings results. These little snippets that Google shows […]
One Tip to Optimize Social Profiles to Show Up in Google Search
Today, I want to go back to basics and talk about your social media profiles. A much more significant topic than you might think. So let’s jump right in to today’s tip. Quick question. When’s the last time you updated your social media Abouts and Bios? If you’re like most, it’s probably been awhile. Or […]
Google+ for Marketing: Infographic
This is a great graphic by Quick Sprout. Google My Business and Google+ training course will be added to Social Edge in July 2014. If you’re a member, stay tuned. If you don’t know what Social Edge is, learn more here. Courtesy of: Quick Sprout
Interview: Jon Schallert Interviews Crystal Vilkaitis About Social Media, Google+
Google+ has huge benefits to local businesses, but can seem very confusing because it is yet another social media site, and is under the giant umbrella of Google. This is a four part interview done by Jon Schallert of Destination University, which is a membership-only program designed exclusively for independent business owners to help them grow their […]
Google+ Overview Interview
Jon Schallert of Destination University interviews Crystal Vilkaitis about Google+ and asks some general yet popular, social media questions. Google+ Overview: Interview Part 1 Google+ Overview: Interview Part 2 Google+ Overview: Interview Part 3 Google+ Overview: Interview Part 4
Google+ Local 101
Google+ Places Becomes Google+ Local In May of 2012, Google+ decided to get rid of Google Places and put all of its energy into Google+ Local. By searching for a place or store in Google+ Local, the contact information, reviews, and photos of that place appear in the search engine results page. Google+ Local is also […]