Each month, we host a Live Strategy Call for our Insider Members, and the topic for August was all about growing and nurturing an email list! At Crystal Media, we are, of course, huge fans of social media channels and the success they can bring a retailer, but we can’t quite call on our favorite […]
Online Marketing
Answering Your Top Questions About GA4 Migration
Last October 2022, Google announced that the Universal Analytics (UA) properties would stop processing data starting July 1, 2023. For this reason, they encouraged all users to migrate to Google Analytics 4 (GA4) to continue measuring user activity on their websites. I’m sure that you have a lot of questions about this process, so I […]
Insider Q: Should I Create a Weekly Newsletter?
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I’m wondering about newsletters. For the past year I have been doing them […]
How to Create Free Listings on Google Shopping
Did you know that you can show your products on Google for FREE? They call it free listings and it’s included in the Google shopping programs. Basically, the free listings program is Google’s way of enticing sellers to be in their shopping ecosystem and eventually advertise through this platform. If you don’t have the budget […]
My 5 Recommendations for The Best Entrepreneur Podcasts
If you’re like me, you love listening to podcasts. I listen to them daily on my morning walks, while I get ready for the day and whenever I’m driving. Because sharing is caring, I’ve listed what I think are the five best entrepreneur podcasts below. I’d love to know what you’re listening to! Please share […]
4 Tips for Messaging: Google Business Profile’s Latest Feature for Retailers
As promised in their previous blog, Google has slowly been adding the messaging feature on verified business profiles for the past few months. The chosen early adopters usually get a message from Google via email. There are two important things that I’d like you to know about this update. First, your customers can now send […]
Local Justifications: 6 Ways to Influence Your SEO Without Being an SEO Expert
I’m curious… What are your current strategies with Google My Business (now called Google Business Profile)? Have you heard about local justifications? When searching for products and services you love online, I’m sure you noticed some text (related to what you’re searching for) that’s displayed below the listings results. These little snippets that Google shows […]
Use the 80/20 Rule to Grow and Maintain an Online Community in 2022
People use social media to connect with friends and family, be entertained, and find the latest news, but they also use social media to research brands with the intention of making a purchase. We see retailers make the mistake of solely posting photos and videos of their products with the clear intention of moving items […]
Google Business Profile: What You Need to Know About the New GMB
Earlier this month, Google announced that they made changes on how to claim and verify your listing on their platform. Additionally, they’ve changed the name of “Google My Business” to “Google Business Profile”. Since we think that these are important changes in the local search scene, I’ll be sharing some insights to keep you up […]
3 Things That Improve Your Local Search Ranking
Local SEO is essential to local businesses to stay relevant. One of the best and proven SEO practices is to keep your listings accurate and up to date. Today, we are giving you 3 things that improve your local search ranking: 1. Optimize your “Google My Business” page. Did you know that 46% of all […]