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Online Marketing

Dec 19 2022

How to Create Free Listings on Google Shopping

Google free listings grid

Did you know that you can show your products on Google for FREE? They call it free listings and it’s included in the Google shopping programs. Basically, the free listings program is Google’s way of enticing sellers to be in their shopping ecosystem and eventually advertise through this platform. If you don’t have the budget […]

Written by Erick Sapalaran · Categorized: Google, Google Business Profile · Tagged: Google Business Profile, Google Merchant Center, google+

May 02 2022

My 5 Recommendations for The Best Entrepreneur Podcasts

My Top 5 Recommendations for The Best Entrepreneur Podcasts -01

If you’re like me, you love listening to podcasts. I listen to them daily on my morning walks, while I get ready for the day and whenever I’m driving. Because sharing is caring, I’ve listed what I think are the five best entrepreneur podcasts below. I’d love to know what you’re listening to! Please share […]

Written by Crystal · Categorized: Blogging · Tagged: Best entrepreneur podcasts, best podcasts for small business owners, Recommended podcast for retailers

Feb 21 2022

4 Tips for Messaging: Google Business Profile’s Latest Feature for Retailers

Messaging in GBP_wp size

As promised in their previous blog, Google has slowly been adding the messaging feature on verified business profiles for the past few months. The chosen early adopters usually get a message from Google via email. There are two important things that I’d like you to know about this update. First, your customers can now send […]

Written by Erick Sapalaran · Categorized: Google · Tagged: Google Business Profile's new messaging feature, Messaging feature for Google listings, Retailer tips on Google's Messaging feature for local listings

Jan 17 2022

Local Justifications: 6 Ways to Influence Your SEO Without Being an SEO Expert

Local Justlifcations Guide for Retailers

I’m curious… What are your current strategies with Google My Business (now called Google Business Profile)? Have you heard about local justifications? When searching for products and services you love online, I’m sure you noticed some text (related to what you’re searching for) that’s displayed below the listings results. These little snippets that Google shows […]

Written by Erick Sapalaran · Categorized: Google · Tagged: Guides on Google features for retailers, helpful ways on how to influence your SEO as a small business owner, Local Justifications guides for retailers

Jan 10 2022

Use the 80/20 Rule to Grow and Maintain an Online Community in 2022

80 20 rule in Growing Online Communities

People use social media to connect with friends and family, be entertained, and find the latest news, but they also use social media to research brands with the intention of making a purchase. We see retailers make the mistake of solely posting photos and videos of their products with the clear intention of moving items […]

Written by Steph Bechard · Categorized: Online Marketing · Tagged: Guide in growing online communities, social media tips for retailers, Tips in planning your content

Nov 29 2021

Google Business Profile: What You Need to Know About the New GMB

Google Business Profile Guide for Retailers

Earlier this month, Google announced that they made changes on how to claim and verify your listing on their platform. Additionally, they’ve changed the name of “Google My Business” to “Google Business Profile”. Since we think that these are important changes in the local search scene, I’ll be sharing some insights to keep you up […]

Written by Erick Sapalaran · Categorized: Local Listings · Tagged: New GMB Updates for Retailers, The New Business Profile: Guide for Small Business Owners, What to know about the new Google Business Profile update

Oct 12 2020

3 Things That Improve Your Local Search Ranking

Things that improve your local search ranking - 3 things that helps in improving your local seo

Local SEO is essential to local businesses to stay relevant. One of the best and proven SEO practices is to keep your listings accurate and up to date. Today, we are giving you 3 things that improve your local search ranking: 1. Optimize your “Google My Business” page. Did you know that 46% of all […]

Written by Erick Sapalaran · Categorized: Local Listings · Tagged: Get Listed, improving your local seo, optimizing local listings

Aug 17 2020

Does Your Copy Connect with Your Customers? 📝

Connection. There are many ways of connecting with your customers through social media, but did you realize that the copy your customers read is one of the most underrated ways? Your copy (think post captions, product descriptions, customer communication, etc.) can transform a post, image or product from falling flat to taking flight. There’s a […]

Written by Robin · Categorized: Blogging · Tagged: Connecting with customers, connecting with customers through social media, content creation, Social media posting 101

May 18 2020

3 Steps to Building an Awesome, Scalable eCommerce Website

Ecommerce Website

In this current world climate riddled with COVID-19 shut downs, social distancing mandates, and skyrocketing consumer online shopping, it’s obvious that an eCommerce website is a sales channel that you should be leveraging. 💻 Whether or not you have a dedicated website, I am dedicated to seeing small business owners succeed during this trying time. […]

Written by Crystal · Categorized: eCommerce, General Business Tips · Tagged: Building an ecommerce website, Ecommerce website for retailers, Shopify website

Nov 19 2019

Why Brick and Mortars Are Losing Out If They’re Not Paying Attention to Online Search

Why Brick and Mortars Are Losing Out If They’re Not Paying Attention to Online Search

We could bore you all day with stats about how important online search is. But take it away from stats for a minute and think about it on a personal level. When was the last time you looked up a product or a business on your phone? Maybe you were looking for a specific product […]

Written by Erika Castorena · Categorized: Local Listings · Tagged: how to show up in search results, local search, show up in google searches

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