Did you know that you can show your products on Google for FREE? They call it free listings and it’s included in the Google shopping programs. Basically, the free listings program is Google’s way of enticing sellers to be in their shopping ecosystem and eventually advertise through this platform. If you don’t have the budget […]
Online Marketing
My 5 Recommendations for The Best Entrepreneur Podcasts
If you’re like me, you love listening to podcasts. I listen to them daily on my morning walks, while I get ready for the day and whenever I’m driving. Because sharing is caring, I’ve listed what I think are the five best entrepreneur podcasts below. I’d love to know what you’re listening to! Please share […]
4 Tips for Messaging: Google Business Profile’s Latest Feature for Retailers
As promised in their previous blog, Google has slowly been adding the messaging feature on verified business profiles for the past few months. The chosen early adopters usually get a message from Google via email. There are two important things that I’d like you to know about this update. First, your customers can now send […]
Local Justifications: 6 Ways to Influence Your SEO Without Being an SEO Expert
I’m curious… What are your current strategies with Google My Business (now called Google Business Profile)? Have you heard about local justifications? When searching for products and services you love online, I’m sure you noticed some text (related to what you’re searching for) that’s displayed below the listings results. These little snippets that Google shows […]
Use the 80/20 Rule to Grow and Maintain an Online Community in 2022
People use social media to connect with friends and family, be entertained, and find the latest news, but they also use social media to research brands with the intention of making a purchase. We see retailers make the mistake of solely posting photos and videos of their products with the clear intention of moving items […]
Google Business Profile: What You Need to Know About the New GMB
Earlier this month, Google announced that they made changes on how to claim and verify your listing on their platform. Additionally, they’ve changed the name of “Google My Business” to “Google Business Profile”. Since we think that these are important changes in the local search scene, I’ll be sharing some insights to keep you up […]
3 Things That Improve Your Local Search Ranking
Local SEO is essential to local businesses to stay relevant. One of the best and proven SEO practices is to keep your listings accurate and up to date. Today, we are giving you 3 things that improve your local search ranking: 1. Optimize your “Google My Business” page. Did you know that 46% of all […]
Does Your Copy Connect with Your Customers? 📝
Connection. There are many ways of connecting with your customers through social media, but did you realize that the copy your customers read is one of the most underrated ways? Your copy (think post captions, product descriptions, customer communication, etc.) can transform a post, image or product from falling flat to taking flight. There’s a […]
3 Steps to Building an Awesome, Scalable eCommerce Website
In this current world climate riddled with COVID-19 shut downs, social distancing mandates, and skyrocketing consumer online shopping, it’s obvious that an eCommerce website is a sales channel that you should be leveraging. 💻 Whether or not you have a dedicated website, I am dedicated to seeing small business owners succeed during this trying time. […]
Why Brick and Mortars Are Losing Out If They’re Not Paying Attention to Online Search
We could bore you all day with stats about how important online search is. But take it away from stats for a minute and think about it on a personal level. When was the last time you looked up a product or a business on your phone? Maybe you were looking for a specific product […]