We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the stress of Q4 could make for some lackluster social media posts. Oftentimes, the busier retailers become, the lower quality their […]
Instagram Collaboration is Here (and It’s Time To Grow Your Account)
Instagram Collaboration is the latest (and absolute greatest) feature for growing your community. Let me break it down for you. An Instagram Collaboration allows two accounts to share the same post, collecting and accumulating the likes, comments and engagement from both accounts on a single post. What this means for retailers is that when you […]
Create Your Own Trending Reels Audio On Instagram
Businesses have had their fair share of audio issues on Instagram Reels. Currently, there are two types of audio on Instagram: “Original Audio”, which is the audio that is uploaded from a video selected from a camera roll or filmed in-app, and “Music”, which is licensed music from a band or artist. As it stands […]
Instagram Video: Say Goodbye to IGTV?
IGTV was originally invented to compete with Youtube and the long-form video formats. Since IGTV isn’t seeing the type of success that Instagram was hoping for, we can now say goodbye to this video format on the app. Instagram announces a new update called Instagram Video. With this new update, IG merges its video channels […]
The 5 Types of Instagram Videos Retailers Should Be Creating Following Instagram’s Announcement
In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and Messaging. We wanted to break down what this means for retailers, and how the small business community can follow the direction Instagram […]
Direct Messaging: 3 Strategies Retailers Should Focus On Following Instagram’s Announcement
In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and Messaging. We wanted to break down what this means for retailers, and how the small business community can follow the direction Instagram […]
Advertise Now In IG Reels Through Facebook Ads Manager
Advertisers rejoice! There’s a new placement in town! There’s a brand new placement in Facebook Ads Manager to place your video ads. You can now choose to include IG Reels (or exclusively choose Instagram Reels) as the place where your ads show up. Since IG Reels is the latest place you can choose for your […]
Worrying Over The Newest Instagram Update? We’ve Got You Covered!
Have you heard about the newest Instagram update stating, “Instagram is no longer a photo sharing app”? We want to chime in to share our perspective on this announcement that’s having Instagram users frantically learning video editing and building their Instagram shops. Take a deep breath, because we believe this news was interpreted in the […]
What is a Branded Hashtag?
Last month, Crystal Media hosted its 3rd annual Social Media Day and it was filled to the brim with learning, insights and questions (with answers!) One of the questions that was asked in the chat was this: We’ve received this question before, so today, I wanted to answer that question for you. A branded hashtag […]
15 Instagram Hacks to Create Terrific Stories
I’ve said it before, and I’ll say it again (and again, and again, and again)… The higher your engagement on your social media posts, the better your posts and account will perform in the algorithm. That’s why creating engaging content is so important. The more you’re able to captivate your viewers, the more interaction your […]