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Instagram Ads

Sep 30 2019

5 Tips to Maximize Your Instagram Ads

5 Tips to Maximize Your Instagram Ads

If you are already running Facebook ads, chances are you’re running Instagram ads as well. Facebook owns Instagram, and Ads Manager is the platform for both. By default, ads created through Ads Manager run to IG. However, as Instagram continues to grow in both users and significance to marketers, now is the time to give […]

Written by Jessica Austin · Categorized: Instagram Ads · Tagged: Facebook, Facebook and Instagram Ads, instagram ad tips, Instagram Ads, instagram ads for retailers, instagram advertising

Mar 27 2017

Instagram Ads: Choosing the Best Objective

We talk a lot about Facebook Ads and how beneficial they can be for your business. But Facebook’s sister network, Instagram, has a lot of opportunity as well! There are two ways to set up Instagram Ads:  On the Instagram app on your phone or where you set up your Facebook Ads. We prefer to […]

Written by Crystal · Categorized: Instagram Ads · Tagged: instagram ad tips, Instagram Ads, instagram ads for retailers, retail social media training

Mar 09 2017

Ad Targeting and Finding Your Perfect Customer Groups

You’ve heard it before, but it’s important enough to repeat:  When you market to everyone, you market to no one. In our previous post, “3 Things You’re Doing Wrong with Facebook Ads,” we talked about why failing to target your ads can lead to less-than-stellar results. One of the biggest factors that decides whether your […]

Written by Crystal · Categorized: Facebook Ads, Instagram Ads · Tagged: facebook ad audiences, facebook ads, find your customers with facebook ads, retail facebook marketing

Jan 04 2017

Facebook and Instagram Ads Now Allow Split Testing

Previously, if you wanted to do split testing on your Facebook and Instagram ads, it was a lengthy process. You had to create your ad in full, and then go through the process of creating your ad again, this time changing whatever variable you were trying to test. But no more! Facebook is rolling out […]

Written by JMey · Categorized: Facebook Ads, Instagram Ads

Feb 16 2016

Quick Tip: Are You Using Instagram Ads Correctly?

We’ll make this quick:  If you’re not using Instagram Ads correctly, you’re wasting time and money. Especially because Instagram is putting more emphasis on ads than ever. In August, Instagram showed 50 million ad impressions. In September, that number went to 100 million ad impressions. And in December? That number was 670 million. What does […]

Written by Crystal · Categorized: Instagram Ads

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