Did you hear the news last week? Facebook changed their News Feed algorithm…again. With this change, they’re placing more weight on photo and link posts uploaded by Pages, meaning these two types of posts will be shown to more of your fans than a regular plain-text status update. From the News Feed Ranking Product Manager at Facebook, Chris […]
Social Media Resolutions
Happy New Year! Did you set any New Year’s resolutions for yourself? What about for your business? Was social media on the list? Making social media resolutions is really the same as setting goals. I find that most small businesses don’t set goals around their online marketing efforts, and they typically don’t track what works […]
5 Facebook Marketing Tips + Common Questions
This is a recorded webinar given to people who attended the Retail Success Summit in August of 2013. You’ll hear me reference people at the summit, but the content in this webinar is for retailers who market using Facebook. Towards the end of this webinar I share the top Q’s I received at this conference, […]
Top 3 Mistakes Retailers Make on Facebook
I look at A LOT of retailer’s Facebook pages. I probably look at at least 100 a week whether they are my Social Edge member’s pages, big box retailers or retailers I’m trying to find examples of for webinars and live events I speak and train at. I almost always see these three common mistakes […]
7-Point Facebook Success Checklist
This video quickly highlights seven keys to a successful Facebook page. These are all things you can fix or update right after you watch the video. A quick recap is below. Have a Page versus a Profile Include ALL info in the About Section Strong Cover Image with a CTA (call to action) Have […]
2 Apps for Selling on Facebook
Resources mentioned in this video: Sell on Facebook using Ecwid’s Facebook App Facebook page using Ecwid to sell on their Facebook page: Apricot Lane Peoria Or, sell on Facebook using Soldsie Soldsie Case Study: Southern Tots Facebook page using Soldsie to sell on their Facebook page: Southern Tots
2 Apps for Selling on Facebook
Resources mentioned in this video: Sell on Facebook using Ecwid’s Facebook App Facebook page using Ecwid to sell on their Facebook page: Apricot Lane Peoria Or, sell on Facebook using Soldsie Soldsie Case Study: Southern Tots Facebook page using Soldsie to sell on their Facebook page: Southern Tots
How To Connect Instagram to a Facebook Business Page
To connect an Instagram account to your brand’s Facebook timeline, navigate to the Sharing settings (Profile tab > Edit sharing settings) and tap the Facebook button. If you have not yet done so, you will need to connect Instagram to Facebook on your mobile device. When the Facebook authorization page appears, make sure that the […]
Tip of the Week: June 2013
Go to Facebook.com/ads, scroll to the second portion which is Demographics and enter your city/zip and the age range of your target audience. On the right hand side Facebook will tell you how many people are in your area that fall within those demographics. This will give you an idea of many people you can […]
Social Media Through The Eyes Of Retailers
Republished from Gift and Home Trade Association’s April Newsletter Over the past few years I’ve had the wonderful opportunity to speak to retailers, primarily in the gift and home space. I’ve been asked several questions, heard many success stories and also frustrations when it comes to social media marketing. I’d like to share with you […]