You’ve heard it before, but it’s important enough to repeat: When you market to everyone, you market to no one. In our previous post, “3 Things You’re Doing Wrong with Facebook Ads,” we talked about why failing to target your ads can lead to less-than-stellar results. One of the biggest factors that decides whether your […]
Facebook Ads
3 Things You’re Doing Wrong with Facebook Ads
Running ads on Facebook is one of the best ways to ensure your posts are being seen by your audience in order to grow your local exposure and increase store traffic and sales. But with so many ad types and targeting capabilities, we’re consistently seeing retailers miss opportunities to significantly increase their results. Here are […]
mADness: How Two Retailers Boosted Their Social Media Results with Facebook Ads
It seems like we never stop talking about Facebook Ads, right? That’s because they are such an important part of being successful on Facebook. But as much as we bring them up, you may be wondering, “What kind of results can I see if I improve my ad strategy?” We’ve got two examples today from […]
An Introduction to Offline Conversion Tracking
Long gone are the days when it was difficult to answer the question: “Can social media really boost my sales?” The answer is yes, and now it’s easier than ever to track conversions from social media, online and off. Facebook recently announced Offline Conversion Tracking, a way to match transaction data from your customer database […]
Facebook and Instagram Ads Now Allow Split Testing
Previously, if you wanted to do split testing on your Facebook and Instagram ads, it was a lengthy process. You had to create your ad in full, and then go through the process of creating your ad again, this time changing whatever variable you were trying to test. But no more! Facebook is rolling out […]
3 Social Media Takeaways from 2016
Another year of selling, marketing and seeing success is behind us… but there is still a lot that we can learn from 2016. As we look forward to the year ahead of us, I wanted to talk about a few of the biggest trends in 2016, and why we need to pay attention to them […]
The Latest Trends You NEED to Know About! {Facebook Live + Snapchat)
Here are two trends that I think all Social Edge members need to know about right now: Facebook Live Snapchat Below, I’ve broken down each and have listed some ideas on how retailers can use these tools. I’d love to know if you’re using these and how its going! Facebook Live Live video streaming is […]
Quick Tip: 3 Apps to Create Eye-Catching Social Media Posts and Ads
We’re coming at you this week with a quick and easy tip to create eye-catching Facebook and Instagram ads and posts. Your secret weapon when creating them? Apps! 3 Apps for Creating Eye-Catching Facebook and Instagram Ads: DipTic – Create classic collages and so much more. DipTic allows you to create animated slideshows and share […]
Tip of the Week: June 2013
Go to Facebook.com/ads, scroll to the second portion which is Demographics and enter your city/zip and the age range of your target audience. On the right hand side Facebook will tell you how many people are in your area that fall within those demographics. This will give you an idea of many people you can […]