Growth: It’s what everyone is working towards. We want to see sales and revenue skyrocket! 📈But that kind of growth doesn’t happen in the blink of an eye. Like Crystal always says, the overnight success was 7 years in the making! You’ve got to build your business from the ground up, but with hard work, […]
Facebook Ads
3 Facebook Ad Tips to Make You Stand Out from Your Competition
As we move into Q4 (Holiday!) you should be asking yourself “How am I going to stand out?”, “What am I doing that’s different, and better, than my competition?”, and “How can I go up against the big box stores?” We always recommend running ads and, in that spirit, here are 3 Facebook ad tips […]
Facebook Advertising Terms: Understanding The Basics
Facebook ads are all the talk nowadays! They are the best way for independent retailers to market their store today. 📈 But with all the different Facebook Ads “lingo” out there, advertising this way can be very intimidating and might even sound like a foreign language to you! 🤷♂️ Fear NOT! Below, we’ve compiled a […]
Why You Need All 3 Types of Facebook Ads Audiences
So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]
What To Do With Facebook Video Views 👀
VIDEO 📹 is all the talk recently. You’ve heard us talk about the significance of using Facebook Live to sell and show up for your audience. But did you know that you can take video even FURTHER with Facebook video ads and Facebook custom audiences? That’s right, using video pays twofold, you reach more people […]
Ad Strategies: It’s Time to Lean In 👍🏻
While you might think that the current business environment is a time to back off advertising, now is actually the time to lean in! More people are spending more time online and you want to show up. I recently created a training video for our Insiders on some effective ad strategies during COVID-19, so if you’re an […]
What’s Still Working on Social in 2020
Welcome to the first Crystal Media blog of 2020! I’m actually writing this during our winter break because I wanted to wait until the last minute to get the feedback from the team. We all collaborated for you this week on what’s still working in 2020. Keep reading to see if you discover a few […]
How Contests Can Help You Cut Through The Clutter
We all want our social media strategy to shine right? 🌟 Today’s cluttered feeds and constant algorithm changes can cause uncertainty about this. We’re always getting asked a) How can I tell if my social is working? and b) How can I get more in-store traffic? A contest! Why? You can achieve any marketing goal […]
A Checklist for Spring Cleaning Your Social Media Accounts
Spring cleaning probably brings to mind a mountain of laundry and visions of an organized junk drawer. But spring cleaning can apply to your social media accounts, as well! Your business is constantly changing, even in the most unnoticeable ways. But these small changes can leave a lot of outdated information on your social profiles. […]
5 Tips for Slow Days
Every business experiences slow times. During the first quarter, many customers are recovering mentally and financially from the holiday season. As April begins, so does the pressure to file taxes and *hopefully* end up in the green. This can mean less traffic for small businesses, unfortunately. But there ARE things that you can do […]