If 2022 is anything like the past couple of years, we’re in for a thriller. With each year comes new unknowns, new changes, and new growth. If there’s one thing you can count on, it’s that social media will continue evolving (and growing). There’s an overload of information out there, and it can be hard […]
Facebook Ads
Facebook Ads Strategy: Using Ads in Job Posting
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming group that readily shares successes and tips, along with the guidance from our team of experts. With many businesses […]
How Our Client Used Messenger In Their Facebook Ads Strategy to Receive 44 Messages
Is Facebook Messenger a part of your Facebook Ads strategy? It should be! In fact, many people prefer to communicate with brands via messages nowadays. Social media messaging has transformed the way customers interact with you. If you aren’t using Facebook Messenger to reach out to current and potential customers, you’re missing out! 1.3 billion […]
5 Social Media Marketing Takeaways from Social Media Day 2021
Earlier this month, we hosted our 3rd annual Social Media Day. It was packed with education on what’s working today in social media marketing. We’re always so grateful for those in attendance and who appreciate learning what the power of social media can do for a retailer’s business. Thank you to all who participated (or […]
3 Custom Audiences That Perform for Social Media Advertising
When it comes to social media advertising, creating Custom Audiences within Facebook’s Ads Manager may be one of your most powerful tools. A lot of people ask us, “Can’t I just boost?” and the answer is: not if you want your ads to be as successful as possible. Using Ads Manager instead of boosting gives […]
3 Truths and a Lie: How the Facebook and Instagram Algorithm Works
We know there is a lot of information, both truths and rumors, about the mighty and confusing Facebook algorithm. The algorithm is powered by machine learning so it is constantly updating, which is why you always hear about “changes”. These changes are meant to be improvements in the social media apps, but they are often […]
Is TikTok Just for Kids Or Should My Business Use It?
Short answer, no. TikTok is definitely not just for kids. Here’s the age breakdown: The largest age group is 10-19, however almost 70% of users are over the age of 20. That’s buying power! 🤯 But here’s the deal: Your business should market on social media platforms that your audience spends time on. Are your […]
3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute
Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
Three Holiday Posting Strategies for Retailers
Implementing strong holiday posting strategies is very important as we approach the biggest shopping weekend of the year! We know how important it is to ensure those posts are seen by promoting them, especially during this time of year! However, with ad competition being stiffer and ad costs rising during the holiday season, you want […]
3 Facebook Ads Tips for Retailers this Holiday Season
It’s that time! 🎄 Hopefully, you’ve been making your (marketing) list and checking it twice. ✔ Running Facebook and Instagram Ads are a great addition to any marketing plan, so we’re sharing 3 Facebook ads tips to help your holiday ads end the year on a high note. Budget Ads during the holidays are effective. […]