Finding the perfect gift can be a challenge, especially during the holidays. That’s why creating gift guides for your customers can be extremely helpful. It’ll take the guesswork off of them, and you’ll be their holiday hero. Here are 5 simple ways to share gift guides on social this holiday season: 1. Create an album […]
Event Marketing
Get Discovered by More Holiday Shoppers with Hashtags
As we creep closer to the holidays (Thanksgiving is only 4 weeks away!), more people will be turning to social media to get inspired on everything ranging from the perfect gifts to the decorations on their Christmas trees. Which is why implementing a hashtag strategy can help you get discovered by more people across the […]
How to Host an Awesome In-Store Event (and Get People There!)
Hosting an in-store event can (and should be) fun! Check out these three important tips on how to keep your customers coming back to your events again and again! Plan ahead and have a clear CTA. Respect that your customers have busy schedules. Give them enough time to plan to attend. Depending on the event, […]
It’s Never To Early To Plan For Holiday
Already thinking about your holiday sales strategy? You should be! Why? Online shopping is flattening the spending year which means holiday shopping no longer means that crazy week before. In fact, in a 2018 Valassis Research survey found that a whopping 49% of people said that Amazon Prime Day (in July!) encouraged them to get a […]
How to Overcome Slow Traffic Days
Big community events often seem to have one of two effects. They can drive traffic, or kill it. But, with a little creativity and planning, you can score big this summer. Check out what one Insider is planning to do to overcome slow traffic days. What I love most about this thread is that our […]
One Tip to Increase Email Open Rates
On the blog, I’ve been talking lately a lot about Instagram. But today, I want to switch gears and talk about email marketing. (Yes, email marketing is still relevant, highly effective, and imperative to keep in your marketing arsenal.) I recently read a post in a retail Facebook group where the retailer was really upset. […]
Social Edge Live, Episode 27: Stand Out This Small Business Saturday
According to American Express, more than one-third of U.S. shoppers have begun their holiday purchases by Halloween. (Wow, now those people are definitely ahead of the game!) But what about the other two-thirds of shoppers? Our guess…they’re most likely waiting to see what kind of deals they can score during the busiest shopping weekend of the […]
5 Things You Can Do in 5 Minutes to Boost Your Holiday Marketing Results
You DON’T have a lot of time during the holidays. You’re worrying about merchandise, displays, traditional marketing, employee relations… not to mention your life outside of the store! But chances are, you DO have five minutes to spare. Here are five things that you can accomplish in five minutes that can get you better results […]
5 Social Media Post Ideas to Create Action (Holiday Edition!)
With the holidays fast-approaching, we wanted to give you five quick tips to help you get more action – comments, share, likes, traffic, and sales – through your social media marketing this holiday season. 1. Video is HUGE. And there are a ton of ways to engage customers with video during the holiday season. Some […]
Make Your Event a Must-Attend Occasion!
Where there is a successful local retailer, there are always successful events. While customer service, competitive pricing, and great merchandise are important to boosting sales and growing your customer list, events and promotions are often what draws customers in to begin with. Whether you’re planning an open house, anniversary celebration, or just an incredible sale, […]