Hello from Toronto!
This is my first time in Canada and I’ve had a great trip connecting with gift store owners at the Toronto Gift Show.
Because I’ve been traveling so much, I pulled together a quick video about an update to Facebook’s policy regarding fan gates.
If you are running a contest or are giving a special offer and people can only see the offer/enter to win after they like you, then you’re using a fan gate (also called a like gate) and you’re incentivizing people to like you on Facebook.
On November 5th all fan gates will be banned. Facebook stated:
“To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.”
If you have any questions feel free to leave them in a comment on this post.
If you found this tip helpful please share it with a retailer friend.
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