The holidays are just around the corner, and I hope you’ll be using email marketing to get those shoppers into your store buying gifts for their loved ones. Let’s dive into this week’s post to give you some ideas on how to be more effective this season with your email marketing program. 5 Holiday Email Marketing […]
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Tip of the Week: Find your customers
Not every social media platform is right for every business. While it’s great to reach out to customers on as many channels as possible and be where they are at all times, having a presence on a site where you aren’t being seen by the right audience is a waste of your precious time. Do […]
Tip of the Week: Ask for Likes
Want more likes on Facebook? More Followers on Pinterest and/or Twitter? Send a dedicated email to your database with one call to action – to Like You (or to Follow You). Add in a giveaway component where anyone who Likes your page between now and end of the month has the chance of winning $100 […]
Tip of the Week: Be Yourself!
Be yourself! Create your voice and tone; if you say ‘Hey ya’ll’, then that’s how you should start your Facebook posts. Don’t have your competitors tone, have your own!
Using Social Media to Make The Most Out of Small Business Saturday
Three Holiday Marketing Tips
This post kicks off the next 5 weeks of blogs that will be filled with holiday marketing tips, campaigns and ways to use social media during this busy, and wonderful time of year to help make this the most successful season yet. Let’s dive right in with these holiday marketing tips: 1. Ask for email […]
Tip of the Week: Posting with Emotion
Not sure what to post on social media? Think about your followers’ emotions. What would make them laugh? What would make them cry? What would make them act? If you find something that would stir up any kind of emotion (except anger), post away!
Marketing Using Houzz
This is a great overview of how businesses can use Houzz.com to market themselves. This webinar was created by Houzz
Six Tips for Retailers to Make the Most of Small Business Saturday
One of my favorite holidays, which I’m sure is yours too, is Small Business Saturday (SBS). If you’re not familiar with SBS, it’s an American shopping holiday held on the Saturday after Thanksgiving. It started in November 2010 and is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce […]
Marketing is Everything
This presentation was created for the Gift and Home Trade Association’s 2013 Annual Conference. These slides include great examples of how to incorporate marketing into all aspects of your business.