You might have heard the news last week that hashtags (finally) work on Facebook and are clickable, allowing the user to see a feed of what other people and Pages are saying based on the hashtag used in a post. Hashtags became popular by Twitter and since hashtags are used on several other social networking […]
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Tip of the Week: June 2013
Remember that social media is all about the conversation. This week, make sure you ask questions, reply and comment, give valuable tips and be consistent – just like you would with any other important relationship.
Beyond Store Marketing: Integrating Social Media
WATCH: [Webinar] Beyond Store Marketing – Integrating Social Media Beyond Store Marketing – Integrating Social Media – Advanced
Get Smart People To Like You
Growing your online network can take time and can sometimes feel challenging. With this tip you’ll find out how to easily get people to Like you on Facebook whether they have a smartphone, or just text messaging. These are simple tips that you can incorporate into your business this week. I challenge you to set […]
Tip of the Week: June 2013
Go to Facebook.com/ads, scroll to the second portion which is Demographics and enter your city/zip and the age range of your target audience. On the right hand side Facebook will tell you how many people are in your area that fall within those demographics. This will give you an idea of many people you can […]
Using Online Tools To Bring In Offline Traffic – Beginner
Using Online Tools To Bring In Offline Traffic –Â Beginner
What I Learned From 1980’s Music Videos
The 80’s sure were memorable, right?! I think of big (and high) side ponytails, yellow and pink leotards and strange, yet awesome, music videos. I had a lot of fun making this episode of Crystal Media TV because if you know me, you know I love to dance. But in all seriousness, it’s an extremely […]
5 Things To Know Before Hiring A Social Media Pro
Today’s episode of Crystal Media TV is valuable whether you already have someone managing your social media profiles, you’re looking to hire someone or you yourself are doing all the updating. I’ve shared these tips at a conference in New Orleans and afterwards a women in the audience came up to me and said, “Crystal, […]
Subject Lines and Headlines That Sell
Use the below posts as a guide to writing killer email subject lines, blog titles and advertising headlines. Tweak the text to make it work for your store and/or products. 102 Headline Writing Formulas by Authority Blogger A Cheat Sheet for Writing Blog Posts That Go Viral by Jon Morrow
Rich Pins: Pinterest ‘Enhancement’ And What It Means For Indie Retailers
Last week Pinterest announced they would be rolling out “rich pins” which the goal is to make it easier for the Pinterest users (Pinner) to buy/make/watch products/recipes/movies. I personally think this works really nice for big box retailers, but this “enhancement” will be tough on independents because of their lack of know-how or resources to […]