I have a lot of retailers tell me they connect their Facebook page to automatically update their Twitter profile whenever they post something on Facebook. I suggest this only if you are logging into Twitter (or through HootSuite) every day and still participating in the real-time conversation, and responding to anyone who might have mentioned […]
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Top 3 Mistakes Retailers Make on Facebook
I look at A LOT of retailer’s Facebook pages. I probably look at at least 100 a week whether they are my Social Edge member’s pages, big box retailers or retailers I’m trying to find examples of for webinars and live events I speak and train at. I almost always see these three common mistakes […]
Tip of the Week: Aug Week 4
Labor Day is this coming Monday so if you’re going to be open (which you should be!) here’s a few tips to leverage this holiday. Post on your Facebook page, send a tweet, send an email, post on G+, etc., that you’ll be open and what your hours will be. Have something special going on […]
Follow Social Media Contest Guidelines So You Don’t Get Shut Down
As I’ve traveled across the country speaking to indie retailers, there is one question that is always asked during my social media seminars. One piece of information that I share that always needs to be stated again because at least one person in the room is doing exactly what I tell them not to do. […]
Social Media for the Time-Challenged Retailer
Time is money – and you want as much of both as possible! Learn how to manage your most precious resource, your time, when it comes to marketing your store using social media. Learn how to mainstream your social media efforts so that you have more time to spend running your store and interacting with […]
August Tip of the Week – Week 3
Using Pinterest to market your store? If you’re a local brick-and-mortar store it’s important to connect with the locals online, because they are your target audience (they are the ones that can come in and shop!) One way to do this on Pinterest is to create locally focused boards. Ex: ‘Fav Chicago Restaurants’ ‘Carlsbad Businesses […]
Google Analytics Overview
Are you using Google Analytics to track your web traffic? I sure hope you are! Whether you sell online or have an informational website, it’s important to track where your traffic is coming from, to know if your online efforts are working or not. Online marketing efforts like social media marketing (if you use Facebook […]
Google Analytics Overview for Members
Tip of the Week: Aug 2nd Week
Have you tried a Facebook Offer for your store’s page? Offers can be a triple threat when it comes to marketing on Facebook because: They can get up to six times as much engagement as an ad When a user clicks on your offer, they get an email in their personal email account and Offers […]
Tip of the Week: Aug 1st Week
One easy fix to your social media posts and in-store signage can help increase your following online, and that is to just tell people why they should follow you. Is it to receive special deals? Be the first to know about new product arrivals? To receive invitations to in-store events? Receive exclusive offers only available on […]