This presentation was created for the Gift and Home Trade Association’s 2013 Annual Conference. These slides include great examples of how to incorporate marketing into all aspects of your business.
Blog
Tip of the Week: LinkedIn Groups
Have you ever tried browsing through LinkedIn groups? They are great because LinkedIn is already a community of professionals, while groups allow them to talk about their niche areas of expertise. They are great places to learn and teach. Plus, for local brick-and-mortar retailers, you might find some active local groups that you can participate […]
Tip of the Week: Promoting Post
Have a really important Facebook post or Tweet that you want customers to see? Consider promoting that post for more exposure. It will keep it in the newsfeed and draw attention so that users are enticed to click.
Facebook Business Page 101
If you’re new to Facebook, or not sure if you’re using some of the basic features correctly, download this 101. [wpdm_file id=20 title=”true” template=”bluebox drop-shadow raised” ]
How much is too much?
In this post I wanted to answer two questions: 1. How much is too much when it comes to posting online and 2. How much is too much when it comes to sharing personal information on your business profiles? To answer the first part, I wish I could give you the exact amount of content […]
Consistency is Key
Be patient and consistent! It takes time to build and consistency will help speed it up a bit to build a loyal online network. Always remember: when it comes to social media, email marketing, blogging, and marketing in general: consistency is key!
5 Social Media Cross-Pollination Tips
Have you ever felt like there’s more you could be doing with your social media accounts, but you’re not really sure what it is, or how much time or money it will take? There’s always something more we could be doing, right? I think this is especially true when it comes to social media marketing. […]
3 Ways to Help Your Pinterest Efforts
Are you using Pinterest personally or for your store? If you aren’t using Pinterest to market your business yet, especially if you sell online, here’s a few stats to help you see the power in Pinterest as a retailer. Pinterest shoppers are spending between $140-$180 per order compared with consistent $80 and $60 order for […]
Tip of the Week: Social Media Customer Service
There is no shortcut to building a strong following on social media. That is why it is so important to check in often to see if your customers have interacted with you and create strong relationships. If customers are calling out to you, don’t leave your end of the line dead.
Weekly Tip: Smartphone Help
Your smartphone can be a great marketing tool. You can use it to take high-quality photographs and then edit them, take video on the go, Tweet, and update your Facebook page. You’d be surprised at all of the apps available to help your business be social and run smoothly. One *must have app* is the […]