Today I want to address some Facebook rumors that are swirling around the web. I want to make sure you’re clear on how Facebook’s algorithm works and I don’t want you to worry that fans are being deleted and disappearing. You might have seen people posting on their pages and personal profiles things like this: […]
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Pinterest Webinar Replay
Webinar starts at 2 minutes 11 seconds.
Social Media Content Checklist
As I travel the country speaking to retailers about social media marketing, it seems there is one common challenge for everyone in the room: creating content for each social media site that gets engagement and action. Is this hard for you? I think one reason it’s hard is because we don’t give ourselves enough time […]
7 Ways To Be More Effective On Pinterest (plus a bonus tip!)
I’m curious, do you use Pinterest to market your store? Do you feel you’re using it effectively, or is there more you could be doing? Or, maybe you haven’t started using it yet but are considering launching a profile soon. As easy as Pinterest is to use (in my opinion it’s one of the simplest […]
Instagram Q&A with Giftbeat
I’d love to know, do you use Instagram for your store? If so, please leave a comment below with your profile name, I’d love to follow you. If you don’t use Instagram for your store, but are wondering if you need to be, this will be a very helpful blog post. I was asked by Joyce […]
Never Boost A Post On Facebook
Many businesses are doing it and seeing results such as an increase in post reach and comments and likes on a specific post. But boosting a post on Facebook will waste money on eyeballs of people who simply will not buy from you. One key to success when advertising online is to be highly targeted. […]
Facebook Changes – Importance of Images and Links
Did you hear the news last week? Facebook changed their News Feed algorithm…again. With this change, they’re placing more weight on photo and link posts uploaded by Pages, meaning these two types of posts will be shown to more of your fans than a regular plain-text status update. From the News Feed Ranking Product Manager at Facebook, Chris […]
Social Media Resolutions
Happy New Year! Did you set any New Year’s resolutions for yourself? What about for your business? Was social media on the list? Making social media resolutions is really the same as setting goals. I find that most small businesses don’t set goals around their online marketing efforts, and they typically don’t track what works […]
Tour of Social Edge 2014
If you’re a retailer looking to increase traffic and sales in 2014 using online tools like social media and email marketing, then watch the video below to get a tour of Social Edge 2014 – A Membership Site for Retailers.
Get The Most Out Of Holiday Social Media Posts
As the holidays are here and the end of the year comes racing towards us, social media is a tool you can use right now to generate exposure and traffic to your store or website. Here are 5 ways to get more out of your holidays posts (be sure to try some of these before […]