80/20 Rule – Remember that 80% of your social media posts need to be resourceful and add value. Things like tips, questions, expertise, advice, local info, trends, etc. 20% is promotional like sales, new products, events, offers, etc. Look at your posts over the past couple of weeks – are you abiding by the 80/20 […]
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2 Apps for Selling on Facebook
Resources mentioned in this video: Sell on Facebook using Ecwid’s Facebook App Facebook page using Ecwid to sell on their Facebook page: Apricot Lane Peoria Or, sell on Facebook using Soldsie Soldsie Case Study: Southern Tots Facebook page using Soldsie to sell on their Facebook page: Southern Tots
3 eCommerce Platforms + 5 eCommerce Tips
Sites mentioned in the video: Shopify Volusion Big Commerce
Should I Be Using Instagram?
Are you on Instagram? Do you use it for your store? If you’re curious what it is or how a business can use it to market, be sure to watch this episode. If you are using Instagram to market your store, please share your profile with me by leaving your username or a link in […]
How To Connect Instagram to a Facebook Business Page
To connect an Instagram account to your brand’s Facebook timeline, navigate to the Sharing settings (Profile tab > Edit sharing settings) and tap the Facebook button. If you have not yet done so, you will need to connect Instagram to Facebook on your mobile device. When the Facebook authorization page appears, make sure that the […]
What The Heck Is A #Hashtag?
You might have heard the news last week that hashtags (finally) work on Facebook and are clickable, allowing the user to see a feed of what other people and Pages are saying based on the hashtag used in a post. Hashtags became popular by Twitter and since hashtags are used on several other social networking […]
Tip of the Week: June 2013
Remember that social media is all about the conversation. This week, make sure you ask questions, reply and comment, give valuable tips and be consistent – just like you would with any other important relationship.
Beyond Store Marketing: Integrating Social Media
WATCH: [Webinar] Beyond Store Marketing – Integrating Social Media Beyond Store Marketing – Integrating Social Media – Advanced
Get Smart People To Like You
Growing your online network can take time and can sometimes feel challenging. With this tip you’ll find out how to easily get people to Like you on Facebook whether they have a smartphone, or just text messaging. These are simple tips that you can incorporate into your business this week. I challenge you to set […]
Tip of the Week: June 2013
Go to Facebook.com/ads, scroll to the second portion which is Demographics and enter your city/zip and the age range of your target audience. On the right hand side Facebook will tell you how many people are in your area that fall within those demographics. This will give you an idea of many people you can […]