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Blog

Jul 02 2013

Tip of the Week: July 2013

80/20 Rule – Remember that 80% of your social media posts need to be resourceful and add value. Things like tips, questions, expertise, advice, local info, trends, etc. 20% is promotional like sales, new products, events, offers, etc. Look at your posts over the past couple of weeks – are you abiding by the 80/20 […]

Written by Crystal · Categorized: Uncategorized · Tagged: social media tip, what to post on social media

Jul 02 2013

2 Apps for Selling on Facebook

  Resources mentioned in this video: Sell on Facebook using Ecwid’s Facebook App Facebook page using Ecwid to sell on their Facebook page: Apricot Lane Peoria Or, sell on Facebook using Soldsie Soldsie Case Study: Southern Tots Facebook page using Soldsie to sell on their Facebook page: Southern Tots

Written by Crystal · Categorized: Facebook · Tagged: apps to sell on facebook, ecwid facebook app, selling on facebook, soldsie

Jun 24 2013

3 eCommerce Platforms + 5 eCommerce Tips

Sites mentioned in the video: Shopify Volusion Big Commerce 

Written by Crystal · Categorized: eCommerce

Jun 24 2013

Should I Be Using Instagram?

Are you on Instagram? Do you use it for your store? If you’re curious what it is or how a business can use it to market, be sure to watch this episode. If you are using Instagram to market your store, please share your profile with me by leaving your username or a link in […]

Written by Crystal · Categorized: Instagram, The Modern Marketing Show · Tagged: how to use instagram, instagram, instagram for retailers

Jun 19 2013

How To Connect Instagram to a Facebook Business Page

Connecting-Instagram-to-business-Facebook-page-1

To connect an Instagram account to your brand’s Facebook timeline, navigate to the Sharing settings (Profile tab > Edit sharing settings) and tap the Facebook button. If you have not yet done so, you will need to connect Instagram to Facebook on your mobile device. When the Facebook authorization page appears, make sure that the […]

Written by Crystal · Categorized: Facebook, Instagram · Tagged: instagram marketing

Jun 17 2013

What The Heck Is A #Hashtag?

You might have heard the news last week that hashtags (finally) work on Facebook and are clickable, allowing the user to see a feed of what other people and Pages are saying based on the hashtag used in a post. Hashtags became popular by Twitter and since hashtags are used on several other social networking […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: how should a retailer use hashtags, what is a hashtag

Jun 16 2013

Tip of the Week: June 2013

Remember that social media is all about the conversation. This week, make sure you ask questions, reply and comment, give valuable tips and be consistent – just like you would with any other important relationship.

Written by Crystal · Categorized: Uncategorized

Jun 10 2013

Beyond Store Marketing: Integrating Social Media

WATCH: [Webinar] Beyond Store Marketing – Integrating Social Media  Beyond Store Marketing – Integrating Social Media – Advanced

Written by Crystal · Categorized: Presentations, Webinars · Tagged: retail marketing

Jun 10 2013

Get Smart People To Like You

Growing your online network can take time and can sometimes feel challenging. With this tip you’ll find out how to easily get people to Like you on Facebook whether they have a smartphone, or just text messaging. These are simple tips that you can incorporate into your business this week. I challenge you to set […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: marketing on facebook, qr codes, retail marketing

Jun 09 2013

Tip of the Week: June 2013

Go to Facebook.com/ads, scroll to the second portion which is Demographics and enter your city/zip and the age range of your target audience. On the right hand side Facebook will tell you how many people are in your area that fall within those demographics. This will give you an idea of many people you can […]

Written by Crystal · Categorized: Uncategorized · Tagged: facebook ads, tip of the week

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