Today, we’re explaining the ins (and the outs) of the almighty algorithm. The algorithm is very similar to the popular kid in high school. Show up for it, give it compliments, and do what it likes for the algorithm to be nice to you. Unfortunately, just like most high school students, the algorithm changes its […]
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The 2022 Top Social Trends for Retailers
Back in the early days of social media, a single image post of just about anything would suffice as quality content. Well, it’s probably been about a decade since that was a successful way to grow on social media. Now, retailers have to put in a little more work to gain the confidence and attention […]
Using Hidden Words To Avoid Instagram Spam Comments
Have you been getting an overwhelming amount of spam comments appearing in the Comments sections of your Instagram posts? At one point, I was spending the first few minutes every time I entered the Instagram app just deleting these spam comments from fake Instagram users. Enter the retailer debate: Are spam comments harmful to your […]
The Best-Performing Posts by Platform for Social Media Marketing
YouTube, Facebook, Pinterest, Instagram, Twitter, SnapChat, Clubhouse, TikTok… the list goes on! In 2022, there’s no shortage of places to create and publish content. Small businesses have more ways than ever to reach new audiences and stay in touch with existing customers, but who has the time to consistently post to every platform that people […]
My 5 Recommendations for The Best Entrepreneur Podcasts
If you’re like me, you love listening to podcasts. I listen to them daily on my morning walks, while I get ready for the day and whenever I’m driving. Because sharing is caring, I’ve listed what I think are the five best entrepreneur podcasts below. I’d love to know what you’re listening to! Please share […]
Save These 5 TikTok Content Ideas
Newsflash: The Crystal Media Team wants you to get comfortable with TikTok and start posting consistently. Because of the huge success retailers are experiencing on the app, we’ve been especially spotlighting the TikTok platform for our Insider members lately. Earlier this month, we devoted our monthly, high-level marketing and social media strategy training webinar to […]
Ads Managers’ #1 Tip: How (and Why!) to Add Multiple Admins to Your Business Manager and Facebook Page
Either of these sound familiar? You’re locked out of your Facebook page. Translation: You’re now locked out of your business page. Because you’re the only Admin on your business page, your page sits dormant as the days (or weeks) go by while you navigate the process of contacting Facebook to regain access. Your ad account […]
Retail Business Tips from Toy Store Owner Michelle Smith
Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here. I had the opportunity to sit down and have a great conversation about business with Michelle Smith, the owner of Piccolo Mondo Toys—an Oregon-based toy store with three locations and a website. Michelle built her business from […]
What Advertisers Need To Know About ODAX, the New Facebook and Instagram Ad Objectives
As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]
What is Being Shadowbanned on TikTok and How to Avoid It!
For retailers, TikTok is a relatively new platform for business marketing and community building. As with every new platform, there’s a learning curve that may include a few bumps and bruises along the journey to success. We’ve been hearing a lot more about accounts being shadowbanned on TikTok, and we believe this is one of […]