Have you heard what Meta recently reported? About 82% of people visiting video-centric platforms—such as TikTok, Facebook, Instagram, and Youtube—are visiting from a mobile device. That means about 82% of people are viewing content on a vertical screen and holding it upright on their phones (and likely inches from their faces)! How can we make […]
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Preparing your Digital Marketing for a Recession in 2023
Recently, the Crystal Media team attended an in-person conference and was met with retailer questions about a looming recession in 2023. We thought we’d tackle this topic by equipping our retailers with the tools they should sharpen to prepare for a hit to the economy—just in case. We believe in small businesses and the power […]
Optimizing Your Instagram Pinned Post Feature
For a while now, we’ve been able to pin posts on Facebook so viewers can see the best of the best of our content. You may have noticed a new tool on Instagram that now allows you to do the same on your profile. As retail social media strategists, we see an opportunity to share […]
Partnering with Gift For Life 💙
Crystal Media is celebrating something special this year—our 10th anniversary in business in September 2022! To commemorate this milestone, I wanted to do something BIG… something meaningful… something to give back and share my gratitude for the impact Crystal Media’s been so fortunate to have on the small business community. Earlier this year, I joined […]
2022 Pinterest Trend Predictions are Coming True. Here’s How to Use Them!
Each year Pinterest releases a comprehensive trend report. It includes statistics of search increases in different categories and age groups. Using these statistics, they share what they think is going to gain popularity—from products to aesthetics. As we know, Pinterest considers itself a search engine more than a social media platform. This means they can […]
Instagram and TikTok Business Account vs Personal Account
Today, we’re answering one of our most commonly asked questions: Can I switch my account type to access the “good music” on Instagram and TikTok? Our answer is always this: No! You should have a TikTok business account and an Instagram business account if your account is for your retail store or small business. Today […]
Copywriting Tips: The Writing MUSTS That Build Trust
Truth: The art and technicalities of writing are becoming less important in today’s marketing climate. As a writer who pores over copy everyday, I can tell you that writing details just don’t matter as much anymore. (Oh, the number of times I see a sentence out there whose every word is capitalized! Or the realization […]
10 Engaging Posts for your Summer Content
As a digital marketing agency, we’re soooo proud when we see creative and unique social media posts from retailers on social media. Yet we also understand the struggle of coming up with consistent content that engages and grows a community. It’s no easy task! After running your business all day long, likely the last thing […]
NFT Marketing With Entrepreneur and Out-Of-The-Box Thinker Stacey Murphy
Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here. If you’ve been wondering about NFT marketing, how to get involved, and what it can do for your business (even if you’re totally new to this), this mind-blowing Crystal Uncorked episode is for you. In this […]
How to Get on The Good Side of The Social Media Algorithm
Today, we’re explaining the ins (and the outs) of the almighty algorithm. The algorithm is very similar to the popular kid in high school. Show up for it, give it compliments, and do what it likes for the algorithm to be nice to you. Unfortunately, just like most high school students, the algorithm changes its […]