In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Does anyone have a recommendation on how to run a successful photo contest […]
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Ask & You Shall Receive: Social Media Time Savers For Retailers
We get this question a lot: How do I save time posting to social media? There are several time savers to implement when creating and posting social content, but I have to share the number one thing that I noticed for getting posts out into the world quicker was practice. The more posting you do […]
Insider Q: Facebook Spam Reviews
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: So now they’ve moved on from sending message after message to our business […]
2024 Social Media Predictions for Independent Retailers: Embracing Video, AI, and Personal Connections
Harnessing the Power of Video in Retail As we step into 2024, the digital landscape continues to evolve, offering new opportunities for independent retailers. A key trend that shows no sign of slowing down is the rise of short-form videos, particularly on platforms like TikTok and Instagram Reels. These platforms are not just a trend […]
Insider Q: Utilizing Different Product Categories in your Store
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: We have many events that we promote for our shop/bar. It seems I’m […]
How to Build Content Pillars For Your Social Channels
We often see the mistake of businesses posting mostly about their products, sales, and new arrivals. I want you to pause and consider the kind of content that you watch and enjoy on social media… What kind of videos are you watching until the end? What sorts of carousels are you swiping all the way […]
Meta Updates: Instagram and Facebook Shop Checkout
You may have heard that major changes are coming to Shops on Facebook and Instagram. Currently, retailers have the option to allow customers visiting their FB/IG Shop to checkout through Facebook and Instagram, or for them to have to visit the retailer’s website to complete the purchase. In 2024, Meta will be making checkout through […]
Insider Q: Troubleshooting Facebook Ads
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: A question about ad campaigns….. I created a video ad and image ad […]
Instagram Guides Are Going Away, Here’s What To Do Instead
Have you heard the news? As of December 15th, 2023, Instagram Guides will be removed as a feature from Instagram. One thing we can always rely on is that social media will change. This is a good reason to always be using different post types and features, as you can wake up one morning to […]
Insider Q: Unwanted calls on Personal Device
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Good morning! I’m getting calls on my cell phone from my business messenger. […]