Content: It’s what makes or breaks your social media. If you aren’t posting quality content that your audience wants to see, your business could get lost in the chaos and noise that floods all the social platforms. That’s why content planning is crucial to your business’s success on socials. Below I’ll share some tips on […]
Creating Convenience 😁
This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]
Maximizing Your Virtual Conference Experience 💻
In a few weeks, Crystal will be speaking at the Retail Success Summit, and like most events these days, it will be virtual. While virtual events have their pluses (hello, no airport security!), if you don’t prepare you might have a hard time adjusting. Luckily, like most things, the right mindset and some prep is […]
How to Respond to Negative Comments 👍🏻
Recently on one of Crystal’s weekly Facebook Lives, Crystal shared how to deal with bullies. If you missed the video we rounded up the points Crystal talked about to help you navigate a situation where you are faced with a mean comment or bad review. 1. It’s not about you. 🙅♀️ Always try to keep […]
Using Instagram’s Story Filters as a Business or Service
You may ask us “Why in the world would you post a public video of you using a silly Instagram effect for everyone to see?” 🙋♀️ Well, that’s a great question, and I’m here to answer it! Instagram filters are a great way to humanize your brand. The reason you would want to do this […]
What To Do With Facebook Video Views 👀
VIDEO 📹 is all the talk recently. You’ve heard us talk about the significance of using Facebook Live to sell and show up for your audience. But did you know that you can take video even FURTHER with video ads and Facebook custom audiences? That’s right, using video pays twofold, you reach more people when […]
3 Steps to Building an Awesome, Scalable eCommerce Website
In this current world climate riddled with COVID-19 shut downs, social distancing mandates, and skyrocketing consumer online shopping, it’s obvious eCommerce websites are a sales channel that you should be leveraging. 💻 Whether or not you have a dedicated website, I am dedicated to seeing small business owners succeed during this trying time. Here are […]
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. 📊 […]
It’s Time to Lean In 👍🏻
While you might think that the current business environment is a time to back off advertising, now is actually the time to lean in! More people are spending more time online and you want to show up. I recently created a training video for our Insiders on how to run and manage ads during COVID-19, so if […]
3 Free Ways to Market Your Local Business 🛍
It’s obvious that you need to market your business, and social media is the way to do it! Your customers are on social media every single day, multiple times a day. It is CRUCIAL that you’re showing up where your customers are and getting your content in front of them. Below I’ll share some tips […]