As we move into Q4 (Holiday!) you should be asking yourself “How am I going to stand out?”, “What am I doing that’s different, and better, than my competition?”, and “How can I go up against the big box stores?” We always recommend running ads and, in that spirit, here are 3 Facebook ad tips […]
3 Strategies On How To Find Relevant Hashtags
If you have an Instagram account for your store, then you know the struggle of picking out the perfect hashtags to help get your post discovered by more potential customers and viewers. Worry no more, as we have created a few tips to help you find relevant hashtags. These will benefit your content and bring […]
Instagram Reels
Instagram has rolled out a new feature called Reels. This new feature allows users to create a 15-second long video using fun features including Instagram’s story filters, music soundtracks, special effects, GIFS, and text. So far, we know that Instagram Reels is very similar to TikTok and can be used in the same way. As […]
Does Your Copy Connect with Your Customers? 📝
Connection. There are many ways of connecting with your customers through social media, but did you realize that the copy your customers read is one of the most underrated ways? Your copy (think post captions, product descriptions, customer communication, etc.) can transform a post, image or product from falling flat to taking flight. There’s a […]
Is the right person managing your social media?
I talk to dozens of retailers every month about their social media strategy (or lack thereof) and when I ask “Who is currently managing your social media?” I often hear “I have this young employee…but I don’t really know if what she’s doing is working”. Does this sound like you? If so keep reading. It’s […]
Facebook Advertising Terms: Understanding The Basics
Facebook ads are all the talk nowadays! They are the best way for independent retailers to market their store today. 📈 But with all the different Facebook Ads “lingo” out there, advertising this way can be very intimidating and might even sound like a foreign language to you! 🤷♂️ Fear NOT! Below, we’ve compiled a […]
Successful Social Media Strategies: How Eight Store Owners Are Doing it
Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]
Why You Need All 3 Types of Facebook Ads Audiences
So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]
Content Planning: Push through the clutter and engage your audience!
Content: It’s what makes or breaks your social media. If you aren’t posting quality content that your audience wants to see, your business could get lost in the chaos and noise that floods all the social platforms. That’s why content planning is crucial to your business’s success on socials. Below I’ll share some tips on […]
Social Media Marketing Tip: Creating Convenience 😁
This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]