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Sep 14 2020

3 Facebook Ad Tips to Make You Stand Out from Your Competition

Facebook Video Ads

As we move into Q4 (Holiday!) you should be asking yourself “How am I going to stand out?”, “What am I doing that’s different, and better, than my competition?”, and “How can I go up against the big box stores?” We always recommend running ads and, in that spirit, here are 3 Facebook ad tips […]

Written by Jessica Austin · Categorized: Facebook, Facebook Ads · Tagged: Facebook ads 101, facebook ads tips, Facebook Ads tips for Retailers

Aug 31 2020

3 Strategies On How To Find Relevant Hashtags

3 Strategies On How To Find Relevant Hashtags - How To Find Relevant Hashtags For Your Store

If you have an Instagram account for your store, then you know the struggle of picking out the perfect hashtags to help get your post discovered by more potential customers and viewers. Worry no more, as we have created a few tips to help you find relevant hashtags. These will benefit your content and bring […]

Written by Steph Bechard · Categorized: Instagram · Tagged: How to find relevant hashtags, instagram 101, instagram hashtags, Instagram strategies for retailers, Strategies on how to find relevant hashtags

Aug 24 2020

Instagram Reels

Instagram Reels

Instagram has rolled out a new feature called Reels. This new feature allows users to create a 15-second long video using fun features including Instagram’s story filters, music soundtracks, special effects, GIFS, and text. So far, we know that Instagram Reels is very similar to TikTok and can be used in the same way. As […]

Written by Steph Bechard · Categorized: Instagram · Tagged: How to use Instagram reels, instagram 101, instagram features, Instagram Reels, Instagram tips for retailers

Aug 17 2020

Does Your Copy Connect with Your Customers? 📝

Connection. There are many ways of connecting with your customers through social media, but did you realize that the copy your customers read is one of the most underrated ways? Your copy (think post captions, product descriptions, customer communication, etc.) can transform a post, image or product from falling flat to taking flight. There’s a […]

Written by Robin · Categorized: Blogging · Tagged: Connecting with customers, connecting with customers through social media, content creation, Social media posting 101

Aug 10 2020

Is the right person managing your social media?

Is the right person managing your social media? - Qualities to look for someone who manages your social media

I talk to dozens of retailers every month about their social media strategy (or lack thereof) and when I ask “Who is currently managing your social media?” I often hear “I have this young employee…but I don’t really know if what she’s doing is working”.  Does this sound like you? If so keep reading.  It’s […]

Written by Pauline Blasetti · Categorized: Retail Social Media Success · Tagged: Managing social media for retailers, Managing social media for small business, retail social media tips, social media manager qualities

Aug 03 2020

Facebook Advertising Terms: Understanding The Basics

Facebook Advertising Terms - List of the top Facebook Advertising Terms that you will encounter

Facebook ads are all the talk nowadays! They are the best way for independent retailers to market their store today. 📈 But with all the different Facebook Ads “lingo” out there, advertising this way can be very intimidating and might even sound like a foreign language to you! 🤷‍♂️ Fear NOT! Below, we’ve compiled a […]

Written by Madeline Goode · Categorized: Facebook Ads · Tagged: facebook 101, Facebook Ads Management, facebook advertising, facebook advertising terms

Jul 23 2020

Successful Social Media Strategies: How Eight Store Owners Are Doing it

Successful Social Media Strategies

Last week, the Crystal Media Team and I were thrilled to host our 2nd Annual Social Media Day. As a virtual event this year, we weren’t sure what to expect, but holy guacamole… It. Was. Epic. Picture over 200 retailers focused and engaged with us for over 5 hours, eagerly learning how to create successful […]

Written by Crystal · Categorized: Retail Social Media Success · Tagged: Social Media, social media day, social media for retailers, social media marketing, social media success, social media tips

Jul 20 2020

Why You Need All 3 Types of Facebook Ads Audiences

Facebook Ads Audiences

So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]

Written by Jessica Austin · Categorized: Facebook, Facebook Ads, Social Media Tools · Tagged: advertising on facebook, Facebook ads 101, Facebook Ads Audiences, Facebook Ads tips for Retailers

Jul 13 2020

Content Planning: Push through the clutter and engage your audience!

Follow these content planning tips to intrigue and engage your audience

Content: It’s what makes or breaks your social media. If you aren’t posting quality content that your audience wants to see, your business could get lost in the chaos and noise that floods all the social platforms. That’s why content planning is crucial to your business’s success on socials. Below I’ll share some tips on […]

Written by Madeline Goode · Categorized: General Business Tips · Tagged: content planning for social media, Content planning tips, social media tips, social media tips for retailers

Jul 06 2020

Social Media Marketing Tip: Creating Convenience 😁

Social Media Marketing Tip: Creating Convenience

This past week I presented my first Insider* training for July’s topic; Creating Convenience. Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a […]

Written by Steph Bechard · Categorized: General Business Tips · Tagged: retail social media tips, social media marketing, social media marketing strategies, social media tips for retailers

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