As a digital marketing and social media agency, we often get asked, “What should I post on social media?”. Well, if you have this exact same question, you’re in the right place. Our expert team is constantly strategizing and creating ideas to increase engagement on social media. Combining unique and seasonal content with consistent posting […]
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How to Test Your Social Media Marketing Strategy
Have you ever been guilty of posting the same type of content for months at a time without really knowing if it’s performing well with your audience? Don’t get caught up in routine when it comes to your social media marketing strategy! We know each and every one of you has a never-ending task list […]
Crystal’s Top 5 Leadership Book Recommendations
As the cooler weather rolls in and we’re spending more time indoors, we thought it fitting to share some book recommendations chosen specifically for business owners and entrepreneurs. Whether reading is a part of your daily routine or a nice way to wind down at the end of the week, there are many benefits to […]
The Top Ad to Run in Q4 for Social Media Success
Your holiday marketing plans are (hopefully) already in full swing. With all the hard work you’re putting into planning, creating, and executing all your content, are you making the most of it? The easiest way to get the word out, and achieve social media success, is our favorite Facebook and Instagram ad objective for the […]
2022 Marketing Trends from the Holiday Marketing Workshop
In early September 2022, we hosted our annual Holiday Marketing Workshop for our Insider members and shared strategies, content ideas, and step-by-step instructions on how to maximize marketing efforts in Q4. Our Insiders loved the content and many notes were taken throughout the two-day event! I wanted to share 5 takeaways from the Holiday Marketing […]
7 TikTok and Reels Best Practices
You might be wondering… does every video I create have to be a short form video? Well, let us be the ones to break it down for you. Short form videos are the best-performing video types on both TikTok and Instagram. This means each platform is heavily investing in creating better experiences for viewers surrounding […]
The New Facebook Page Experience
In case you’ve missed it (which is highly doubtful if you’ve been even minimally active on your Facebook and Instagram), Meta has really been cranking out some updates recently. On the ads side, the rollout of ODAX has been moving full-steam ahead.🚂 On the Pages side, the introduction of the New Pages Experience (NPE), while […]
5 Tips For Blending Work and Travel!
I started working for Crystal Media in December of 2019. At the time, I’d never really known anyone who worked remotely (me in Vancouver, BC and the company in San Diego), and quickly grew accustomed to meeting with the team online, communicating through email, and never seeing my co-workers beyond what the Zoom frame allows. […]
A Social Media Video Length Guide for Retailers
The experts at Crystal Media are always recommending that retailers continuously test the length of their videos to see which length works best for their particular audience! There’s no secret formula for exactly how long your videos should be to go viral or retain audience attention. Also, the perfect video length is always changing based […]
Tips for Optimizing your Facebook Business Page
Here at Crystal Media, our experts have audited thousands of retailers’ social media accounts. As a result, we’ve found some common mistakes that businesses make on their business accounts. From missing information to extra tabs to the wrong content, there are a few general notes that are applicable to all small businesses on Facebook. It’s […]