Hashtags are an important tool in your social media toolbox to help you gain exposure for your brand. If the social media goal of “building awareness” is one of yours, a solid hashtag strategy will help you expand awareness and get in front of the people who are interested in learning and buying from you. […]
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The (Important) Social Media Metrics To Track in 2022
Figuring out which performance metrics to track for your content has become increasingly confusing. Many social media metrics are helpful for growing a community. Conversely, there are a lot of rumors about which ones define your post’s success (such as the number of Likes). Retailers should have two main pillars of focus when it comes […]
4 Tips for Messaging: Google Business Profile’s Latest Feature for Retailers
As promised in their previous blog, Google has slowly been adding the messaging feature on verified business profiles for the past few months. The chosen early adopters usually get a message from Google via email. There are two important things that I’d like you to know about this update. First, your customers can now send […]
The 10 Highest-Impact Marketing Ideas for Retailers from EVOLVE 2022
Talk. About. Eventful! If you were able to join us for any of the powerful 3 days at EVOLVE 2022 last week, you know what I mean. Each day was jam-packed with invaluable marketing information for retailers; each session stuffed with a-ha moments. And deciding what makes it to your to-do list, likely the most […]
Engage Your Audience with these 3 Facebook and Instagram Story Ideas
When you’re in a hurry to post about your promotions, products, and business passions, it’s easy to forget that you’re selling to actual people. Selling to a consumer is completely different from selling business to business. It’s important to make your audience feel like they know who they’re buying from and feel appreciated. Facebook and […]
Social Media 2022: The Number 1 Thing Every Retailer Needs to Know
One thing we can consistently expect from social media is for it to constantly change and shift. So it’s no wonder we constantly get asked how to grow a stagnant community—when all the things you used to do are no longer producing the results you’ve been used to seeing. A Crystal Media Insider told us […]
Your Social Media Marketing Strategy in 2022
If 2022 is anything like the past couple of years, we’re in for a thriller. With each year comes new unknowns, new changes, and new growth. If there’s one thing you can count on, it’s that social media will continue evolving (and growing). There’s an overload of information out there, and it can be hard […]
Local Justifications: 6 Ways to Influence Your SEO Without Being an SEO Expert
I’m curious… What are your current strategies with Google My Business (now called Google Business Profile)? Have you heard about local justifications? When searching for products and services you love online, I’m sure you noticed some text (related to what you’re searching for) that’s displayed below the listings results. These little snippets that Google shows […]
Use the 80/20 Rule to Grow and Maintain an Online Community in 2022
People use social media to connect with friends and family, be entertained, and find the latest news, but they also use social media to research brands with the intention of making a purchase. We see retailers make the mistake of solely posting photos and videos of their products with the clear intention of moving items […]
The Future of Retail: Cryptocurrency, NFTs and the Metaverse
In 2007, I got a job at a startup technology company. My main responsibilities were to market our newly launched website at events we were attending across the country. I was fresh out of college and didn’t have a lot of experience, so I started researching the best way to market (especially since we had […]