Have you been creating short-form video content on one of the most talked about features on Instagram? 👋 Reels are becoming popular very quickly because of the easy in-app editing capabilities. They also have the ability to outperform other forms of content posted on Instagram. Many people are comparing IG Reels to TikTok, but without […]
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6 Ways to Create Content on Instagram 👩💻
With Instagram seemingly an ever-evolving social media site with new ways to share content with followers, it can be difficult to keep up as a busy small business owner. Luckily for you, the Crystal Media team has been on top of the different methods for posting—and testing out each one! We recommend always trying out […]
Our First Marketing and Social Media Summit – 5 Takeaways!
This past week, Crystal Media hosted its first-ever, virtual conference. Something Crystal has dreamed of for YEARS. 🎉 Well, it finally happened and we couldn’t be happier with how it went! With 7 amazing guest speakers, the expert team at Crystal Media, over 400 presentation slides, and Crystal at the top of her game, we […]
3 Holiday Facebook and Instagram Ads You Can Pull Together Last Minute
Hopefully, you’re nearing the end of your holiday marketing push! 👏 Starting early, especially this year (thanks 2020 🤦), was a must. But with a few weeks still to go, there are a few ways to make the most of your holiday efforts. Here are 3 types of Facebook and Instagram Ads you can get […]
3 Ways to Be Authentic to Yourself Online
Social media challenges and new trends pop up all the time. It can be overwhelming to keep up and know what will work best for your business, that’s authentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and […]
3 Meaningful Ways to Thank Your Customers This Season
With the Thanksgiving holiday upon us, this is the perfect time of year to express gratitude to your customers. Day in and day out. From the most loyal to the brand new. The support and patronage of your customers is the lifeblood of your business. Why not take some time this season to share a […]
5 Tips to a Great Product Photos
Great product photos can make all the difference when selling online. With the holidays quickly approaching and many customers opting to shop online versus in-person, it’s a good idea to make your social media look a lot more like a store! Consider your social media channels like a new location for your store, and help […]
How Retailers Are Successfully Selling on Social Media
Selling on social media is a powerful sales strategy for retailers. Research shows 80% of consumers will shop online ONLY this holiday season. Becoming a Crystal Media Insider member will help ensure you show up to those customers and continue to sell. Like store owner Kiersten Butler Stahl. She implemented what she learned as an […]
Three Holiday Posting Strategies for Retailers
Implementing strong holiday posting strategies is very important as we approach the biggest shopping weekend of the year! We know how important it is to ensure those posts are seen by promoting them, especially during this time of year! However, with ad competition being stiffer and ad costs rising during the holiday season, you want […]
Optimize Your Instagram Profile: 5 Ways To Do it Effectively
I’m so excited to share 5 ways to optimize your Instagram profile! With the most wonderful time of the year approaching, we know that you’ll be using all the social media knowledge you have gained this year to show up on Facebook and Instagram. With many customers choosing to shop online this year—but still wanting […]