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Blog

Mar 07 2022

The Best Hashtags Strategy To Use On TikTok, Facebook and Instagram

Best Hashtags guide for retailers

Hashtags are an important tool in your social media toolbox to help you gain exposure for your brand. If the social media goal of “building awareness” is one of yours, a solid hashtag strategy will help you expand awareness and get in front of the people who are interested in learning and buying from you. […]

Written by Steph Bechard · Categorized: Social Media · Tagged: Best hashtags tips for retailers, Guide for choosing best hashtags for each social media platform, Hashtags best practices

Feb 28 2022

The (Important) Social Media Metrics To Track in 2022

Social media metrics for 2022

Figuring out which performance metrics to track for your content has become increasingly confusing. Many social media metrics are helpful for growing a community. Conversely, there are a lot of rumors about which ones define your post’s success (such as the number of Likes).  Retailers should have two main pillars of focus when it comes […]

Written by Steph Bechard · Categorized: Social Media · Tagged: Goal setting for retailers, Retailer's tools for future contest, Social media metrics guide for retailers

Feb 21 2022

4 Tips for Messaging: Google Business Profile’s Latest Feature for Retailers

As promised in their previous blog, Google has slowly been adding the messaging feature on verified business profiles for the past few months. The chosen early adopters usually get a message from Google via email. There are two important things that I’d like you to know about this update. First, your customers can now send […]

Written by Erick Sapalaran · Categorized: Google · Tagged: Google Business Profile's new messaging feature, Messaging feature for Google listings, Retailer tips on Google's Messaging feature for local listings

Feb 14 2022

The 10 Highest-Impact Marketing Ideas for Retailers from EVOLVE 2022

Talk. About. Eventful! If you were able to join us for any of the powerful 3 days at EVOLVE 2022 last week, you know what I mean. Each day was jam-packed with invaluable marketing information for retailers; each session stuffed with a-ha moments. And deciding what makes it to your to-do list, likely the most […]

Written by Robin Rodig · Categorized: General Business Tips · Tagged: Evolve 2022 takeaways, Marketing Ideas from Evolve 2022, Marketing tips for retailers from Evolve 2022

Feb 07 2022

Engage Your Audience with these 3 Facebook and Instagram Story Ideas

Instagram story ideas

When you’re in a hurry to post about your promotions, products, and business passions, it’s easy to forget that you’re selling to actual people. Selling to a consumer is completely different from selling business to business. It’s important to make your audience feel like they know who they’re buying from and feel appreciated. Facebook and […]

Written by Steph Bechard · Categorized: Social Media Tools · Tagged: Content Ideas for Retailers, Instagram Feature Tutorial for Retailers, Social media marketing ideas for small business owners

Jan 31 2022

Social Media 2022: The Number 1 Thing Every Retailer Needs to Know

Social Media 2022: The Number 1 Thing Every Retailer Needs to Know

One thing we can consistently expect from social media is for it to constantly change and shift. So it’s no wonder we constantly get asked how to grow a stagnant community—when all the things you used to do are no longer producing the results you’ve been used to seeing. A Crystal Media Insider told us […]

Written by Steph Bechard · Categorized: Social Media · Tagged: Retailer tips on social media in 2022, Social Media Marketing guide for 2022, Social media post ideas for retailers in 2022

Jan 24 2022

Your Social Media Marketing Strategy in 2022

Facebook and Instagram Shops

If 2022 is anything like the past couple of years, we’re in for a thriller. With each year comes new unknowns, new changes, and new growth. If there’s one thing you can count on, it’s that social media will continue evolving (and growing). There’s an overload of information out there, and it can be hard […]

Written by Madeline Goode · Categorized: Social Media · Tagged: Facebook and Instagram marketing in 2022, New features for your social media marketing strategies for 2022, social media marketing strategy for retailers

Jan 17 2022

Local Justifications: 6 Ways to Influence Your SEO Without Being an SEO Expert

Local Justlifcations Guide for Retailers

I’m curious… What are your current strategies with Google My Business (now called Google Business Profile)? Have you heard about local justifications? When searching for products and services you love online, I’m sure you noticed some text (related to what you’re searching for) that’s displayed below the listings results. These little snippets that Google shows […]

Written by Erick Sapalaran · Categorized: Google · Tagged: Guides on Google features for retailers, helpful ways on how to influence your SEO as a small business owner, Local Justifications guides for retailers

Jan 10 2022

Use the 80/20 Rule to Grow and Maintain an Online Community in 2022

80 20 rule in Growing Online Communities

People use social media to connect with friends and family, be entertained, and find the latest news, but they also use social media to research brands with the intention of making a purchase. We see retailers make the mistake of solely posting photos and videos of their products with the clear intention of moving items […]

Written by Steph Bechard · Categorized: Online Marketing · Tagged: Guide in growing online communities, social media tips for retailers, Tips in planning your content

Jan 03 2022

The Future of Retail: Cryptocurrency, NFTs and the Metaverse

Future of retail: A perspective from Crystal

In 2007, I got a job at a startup technology company. My main responsibilities were to market our newly launched website at events we were attending across the country. I was fresh out of college and didn’t have a lot of experience, so I started researching the best way to market (especially since we had […]

Written by Crystal · Categorized: General Business Tips · Tagged: CM's perspective for the future of retail, Evolving to stay in business, Future of retail for small business owners

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