Blog - Social Edge

December 17, 2018 By Crystal Leave a Comment

Tips to Draw in Last-Minute Holiday Shoppers: The Modern Marketing Show, Episode 76

Christmas Eve is next week, can you believe it? We’re in the homestretch of the 2018 holiday season. If your customers are anything like some of the Social Edge HQers, they’ve waiting until the last minute to get their holiday shopping done. So, we’re sharing some quick tips to help optimize your social content to draw in those last-minute shoppers. You want to do what you can to make sure their shopping experience with you is as easy as possible.

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Tip #1: To draw last-minute holiday shoppers, you want to make sure you post gift-guides or gift ideas for the people who are most important in our lives like spouses, parents, friends children, co-workers, host/hostess, etc. Share your top-selling items or most popular customer favorites. Also, if you’re running low on inventory share that information to create urgency. The best way to do this is in a live video.

Tip #2: Another way to draw in last-minute holiday shoppers is to include the price, your store info, sizes available, if they can put the item on hold, and any other important information on the post. Make it really easy for them to know what they’re getting and how to get it. You want to help ease the stress of last minute gift shopping.

Your life might be a little crazy right now, but the little bit of extra effort you put into optimizing your social media content this week can have a big return in your overall sales. You want people to love what they’re buying from you, and to be a returning customer in the future.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

December 10, 2018 By Crystal Leave a Comment

The Customer Service Channel You Should Not Forget About: The Modern Marketing Show, Episode 75

With two weeks to go before Christmas, the pressure is on for customers to find the perfect gift. This can lead to questions that they’re going to want to be answered fast. More and more consumers are turning to social media channels with their customer service questions, and you don’t want to leave them with a bad experience because you missed their inquiry by not checking your inboxes.

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Consumers may be more likely to message you on social if they’re already on your profile than to shoot you an email or to call the store. Make sure you have someone on your team monitoring your social channels for all customer service related questions. They should be looking at your Facebook inbox, Instagram direct messages, the comments section of all posts, and the other platforms you use to interact with your customers. Ideally, this can be done from a store tablet, computer or mobile device.

If you can’t always be around a tablet or computer to answer questions as they come in don’t worry! You can learn more about turning on your Facebook Response Assitant in episode 68 of The Modern Marketing Show. This is your customer service secret weapon to providing exceptional customer service even when you’re not around.

Remember, having exceptional customer service matters. Today’s consumer is able to interact with their favorite businesses in many different ways across all sorts of mediums. They also expect each interaction to be a positive one, so don’t let a poor experience drive your customers business elsewhere especially during the holidays.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

December 3, 2018 By Crystal Leave a Comment

Two Ways to Track Sales From Social This Holiday Season: The Modern Marketing Show, Episode 74

Do you know if your social media efforts are actually driving sales during your holiday promotions? If not, you’re not alone! We understand social media can be hard to track. It’s actually one of the biggest complaints we hear from retailers. Which is why we’re sharing two ways to track sales from social this holiday season.

Watch the full episode:

As mentioned in the video, the two ways to track sales from social are:

#1. Product Matching. This works best when you’re featuring a specific product in an ad, a series of social posts, or on a live video. You then want to see if that item is selling out or if sales are up for that specific item/line. Keep track when people say they came into your store because they saw your ad, post or video while online. If you’re an Insider, we have a product matching tracking template available to you. Check it out here!

#2. Tracking the cost of the results for an ad. This works well when you use the Offer Ad objective in the Ads Manager Platform. You’ll be able to calculate how much revenue you earned from running an offer ad on a specific budget. Then based on the results you can determine if the offer is worth doing again in the future or if you want to test different offers to your audience.

Take these tips and implement them as soon as you can. Then take your findings and use them to evaluate the effectiveness of your social media channels. This can make it easier on you when determining your marketing and promotion for 2019.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

November 26, 2018 By Crystal Leave a Comment

How to Attract Holiday Travelers to Your Store This Holiday Season: The Modern Marketing Show, Episode 73

Are you in an area that tends to see an influx of holiday travelers this time of year? If so, this is the perfect chance for you to get those out of town visitors into your store and shopping with you this holiday season. Targeting people who are visiting your area is a smart move. It’s hard to travel with a suitcase full of presents, so these out-of-towners may be looking for the perfect gift for their loved ones where they’re spending the holidays aka in your city!

Watch the full episode:

Here are three things you can do to attract holiday travelers to your store:

#1. Create an eye-catching window display and front entrance tables. While people are out and about enjoying all your town has to offer, get people in your store with something that catches their eye. You can even cater your signage and messaging to them making it more likely they’ll want to come inside.

#2. Run a reach ad. This can be done in the Facebook Ads Manager. You can set the audience to target anyone who is traveling in your area. To make things even sweeter, try running a special campaign specific to these people offering a special gift if they come in and shop with you.

#3. Create and promote your events using a Facebook event page. This is another great way to gain more exposure because your event can be seen by anyone within your area. They’re free to set up, and promoting the event page using an Event Ad can boost attendance significantly.

Now that Black Friday and Small Business Saturday are behind us, it’s time to start thinking about how you’re going to continue reaching your Q4 sales goals. Maybe reaching out to an unexpected audience might just do the trick!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

November 19, 2018 By Crystal Leave a Comment

One Simple Email Marketing Tip for the Holidays: The Modern Marketing Show, Episode 72

With email platforms like Constant Contact or MailChimp, it’s easy to broadcast to your list and let your audience know about what’s happening in your store. To help drive traffic through your doors this Thanksgiving weekend (and the rest of the holiday season), send your customers a special offer straight to their inbox.

Watch the full episode:

Not sure it’ll be seen because of all the other holiday emails that are already starting to flood our inboxes? No need to worry! Consumers are reading these emails searching for the best deals from brands they want to shop from.

Check out these stats from Constant Contact that prove email marketing is still a necessary marketing strategy:

72% of consumers prefer email as their source of business communication.
- Consumers rely on emails to learn more about the businesses they shop at and make informed purchasing decisions and this is why you should be sending out emails to your list consistently.
For every $1 you spend on email marketing, you can expect an average return of $38. Email makes money!
People are twice as likely to sign up for your email list as they are to interact with you on Facebook (but this doesn’t mean you should start to ignore social)

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.