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Blog

Oct 31 2022

Increase Engagement on Social Media with These November Content Ideas

As a digital marketing and social media agency, we often get asked, “What should I post on social media?”. Well, if you have this exact same question, you’re in the right place. Our expert team is constantly strategizing and creating ideas to increase engagement on social media. Combining unique and seasonal content with consistent posting […]

Written by Steph Bechard · Categorized: Content Ideas · Tagged: Facebook Content Ideas, Instagram Content Ideas, TikTok Content Ideas

Oct 24 2022

How to Test Your Social Media Marketing Strategy

social media marketing strategy - testing your content

Have you ever been guilty of posting the same type of content for months at a time without really knowing if it’s performing well with your audience? Don’t get caught up in routine when it comes to your social media marketing strategy! We know each and every one of you has a never-ending task list […]

Written by Steph Bechard · Categorized: Social Media Strategy · Tagged: content ideas, Insights, PCGs

Oct 17 2022

Crystal’s Top 5 Leadership Book Recommendations

Crystal’s Top 5 Leadership Book Recommendations

As the cooler weather rolls in and we’re spending more time indoors, we thought it fitting to share some book recommendations chosen specifically for business owners and entrepreneurs. Whether reading is a part of your daily routine or a nice way to wind down at the end of the week, there are many benefits to […]

Written by Steph Bechard · Categorized: Business Tips · Tagged: Entrepreneur, Leadership Books

Oct 10 2022

The Top Ad to Run in Q4 for Social Media Success

Best Ads to Run for Social Media Success

Your holiday marketing plans are (hopefully) already in full swing. With all the hard work you’re putting into planning, creating, and executing all your content, are you making the most of it? The easiest way to get the word out, and achieve social media success, is our favorite Facebook and Instagram ad objective for the […]

Written by Jessica Austin · Categorized: Facebook Ads · Tagged: Ad Audiences, Engagement Ads, Facebook Ads Manager

Oct 03 2022

2022 Marketing Trends from the Holiday Marketing Workshop

Seasonal borders 2022 marketing trends

In early September 2022, we hosted our annual Holiday Marketing Workshop for our Insider members and shared strategies, content ideas, and step-by-step instructions on how to maximize marketing efforts in Q4. Our Insiders loved the content and many notes were taken throughout the two-day event! I wanted to share 5 takeaways from the Holiday Marketing […]

Written by Steph Bechard · Categorized: Digital Marketing · Tagged: content ideas, social media tips

Sep 26 2022

7 TikTok and Reels Best Practices

Reels best practices tips for retailers

You might be wondering… does every video I create have to be a short form video? Well, let us be the ones to break it down for you. Short form videos are the best-performing video types on both TikTok and Instagram. This means each platform is heavily investing in creating better experiences for viewers surrounding […]

Written by Steph Bechard · Categorized: Short Form Video · Tagged: Instagram Reels, Short Form Video Best Practices, TikTok

Sep 19 2022

The New Facebook Page Experience

The New Facebook Page Experience - Tips for Retailers

In case you’ve missed it (which is highly doubtful if you’ve been even minimally active on your Facebook and Instagram), Meta has really been cranking out some updates recently. On the ads side, the rollout of ODAX has been moving full-steam ahead.🚂 On the Pages side, the introduction of the New Pages Experience (NPE), while […]

Written by Jessica Austin · Categorized: Facebook Business Page · Tagged: facebook, New Pages Experience

Sep 12 2022

5 Tips For Blending Work and Travel!

Work and travel tips for retailers

I started working for Crystal Media in December of 2019. At the time, I’d never really known anyone who worked remotely (me in Vancouver, BC and the company in San Diego), and quickly grew accustomed to meeting with the team online, communicating through email, and never seeing my co-workers beyond what the Zoom frame allows. […]

Written by Steph Bechard · Categorized: Conferences · Tagged: In-person conference, marketing conference, trade shows

Aug 29 2022

A Social Media Video Length Guide for Retailers

Social Media Video Length Guide for Retailers

The experts at Crystal Media are always recommending that retailers continuously test the length of their videos to see which length works best for their particular audience! There’s no secret formula for exactly how long your videos should be to go viral or retain audience attention. Also, the perfect video length is always changing based […]

Written by Steph Bechard · Categorized: Social Media Best Practices · Tagged: facebook live, IG reel, Video length

Aug 22 2022

Tips for Optimizing your Facebook Business Page

Facebook General Info About Page

Here at Crystal Media, our experts have audited thousands of retailers’ social media accounts. As a result, we’ve found some common mistakes that businesses make on their business accounts. From missing information to extra tabs to the wrong content, there are a few general notes that are applicable to all small businesses on Facebook. It’s […]

Written by Steph Bechard · Categorized: Facebook · Tagged: Facebook About Section, Facebook page

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