We get this question a lot: How do I save time posting to social media? There are several time savers to implement when creating and posting social content, but I have to share the number one thing that I noticed for getting posts out into the world quicker was practice. The more posting you do on social media, the easier it gets, just like the more you do literally any task the more it feels like second nature. Remember your first time driving a car? I bet it’s a lot smoother now, and you barely even have to think about it, it’s just natural! The same goes for creating BTS content, pulling together a quick Reel, and snapping and editing images for social media!
That being said, here are the other tricks I use as time savers for social media!
Batch Work + Scheduling It In Advance
You best believe if my hair is done, my makeup is done and I’ve put in contact lenses, that I am dedicating a good portion of my day to filming new videos and snapping some pictures! You don’t have to film videos every day and take new pictures to fill your feed with great content. It’s much easier to dedicate a couple of hours per month to film and collect all of the content you may need for the scheduled posts, and then just fill the rest with real-time Stories and Reels happening in the moment.
If you have a nice sunny day, that would be a great time to collect a lot of pictures of your store-front, your displays, product photos, team and customer images and informational videos! You can then spread that content out over the month, by only filming for a couple of hours!
Pro Tip: Have a few shirts on hand to make it look like the content was filmed at different times!
Repurposing Content: Has something performed well in the past? Repost it! Content is never one-and-done unless it contains time-sensitive information such as events or sale dates! If a post, a selfie, a product image, an information Reel or any other content performed well, you can consider posting it more than once! I would say quarterly but most businesses could probably get away with posting the same piece of content monthly, or every couple of months to cut back on time creating new posts. It’s likely not 100% of your audience has seen that content in the original post, so there’s no harm in pushing it out there again to get some additional love.
Moreso, as AI is recommending more and more content on the platforms from accounts users may not follow yet, it’s a possibility your content can be seen by more non-followers and catch their eye!
Pre-Written Captions / Formats to Follow
Yes, I do this all the time. Has anyone ever noticed? I doubt it! I have heard from our retail community that they always get caught up in writing a really good caption, and get stuck when it comes time to put that pencil to paper! You don’t have to get stuck because you can reuse an entire or portions of previous captions to get your point across.
If you nicely wrote about a product in the past, you can copy and paste that same caption, or Call To Action in a new post and easily follow that caption format the next time you’re stuck for words.
Also, ChatGPT is a huge help with writing social media captions, but you’ll hear more about that soon!
Canva.com makes it super easy to build a piece of content you like, and then just update the images or the copy to repost in the future. Remember, just because there are endless Canva templates, that doesn’t mean you should try out a new one every time. Load your brand, fonts, and colors into a couple of templates that you love and save them as a Brand Template to reuse time and time again without the time sucker of editing a new template and incorporating your brand each time!
AI, your time-saving best friend.
Canva, Google, Meta and more of our favorite platforms all have been implementing AI in different ways, and each of them are great ways to save you time and resources!
In Canva you can use the Magic Studio to have AI generate graphics, posters, designs and more, all with a prompt explaining what you want. You can also use the Magic Studio to rewrite your text in whichever tone you’d like, maybe making a caption longer to create an email out of, or making it more casual for a social media response, just ask and you shall receive!
In Instagram they have added AI Stickers and AI Backdrops to help you create content by combining pictures with AI images! For the AI Backdrop tool you can consider uploading a product photo in your camera roll and then asking the AI Backdrop sticker to place the product in any new setting you’d like, such as where it will end up being inside of a customer’s home after being purchased! This is a great way to make one image or product have a fresh perspective with only a quick prompt! In the images below I placed Crystal in a market, under the sea, and on a Main Street, all in less than a minute.
Lastly, ChatGPT is a fantastic time saver as you can ask the AI for practically anything! Ask ChatGPT to come up with 10 social media ideas for an upcoming event, use the software to generate 3 email subject lines that use email marketing best practices, and have GPT even generate captions for any piece of content you’re feeling at a loss of words for!
What I Want You To Take Away From This Blog:
- Reuse content and captions to bring new life to older pieces of content, it’s likely no one will even notice!
- Batch your work so you’re not collecting new content daily
- Use AI to make your life and marketing easier
Okay, over to you…
Which of these social media time savers have you already put into practice, and which are you going to tackle next?
We never want you to feel overwhelmed with social media, as it’s a great way to build your email audience, find new customers and create a community around your brand, plus it can be a ton of fun! Consider simplifying your social media with these time savers to help keep your posts consistent!