Last October 2022, Google announced that the Universal Analytics (UA) properties would stop processing data starting July 1, 2023. For this reason, they encouraged all users to migrate to Google Analytics 4 (GA4) to continue measuring user activity on their websites.
I’m sure that you have a lot of questions about this process, so I listed some of the possible queries and responded to each of them. If you have any other concerns, feel free to comment below or post in our Insider Group (if you’re an Insider member). We’re always happy to help!
How can I do the migration of my UA property to GA4?
Google has made the migration process as easy as possible with the GA4 setup assistant. This is found when you go to Admin>Account column>Property column. Note that you’ll only see this option if you have permission to access the tool.
How do I know if I need to do the migration?
According to Google, if you created your property before October 14, 2020, you’re likely using a Universal Analytics property, and therefore, need to do the migration. On the other hand, if you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property already and no action is required.
What if I did not migrate after July 1, 2023?
Last March 2023, Google said that they’ve created a GA4 property to help you with this migration unless you opt out. This new property is based on the settings in your Universal Analytics property.
Why is this important to me?
As a retailer, you probably own an online store and this is probably the tool you use to determine user activities on your website. In order for Google to continue providing you with accurate information, you’ll need to migrate your analytics properties to GA4.
We know data and reports are important in making sound business decisions. That’s why we created this article to help you understand the necessity of this process in your Google Analytics.
What I Want You To Take Away From This Blog:
- To continue measuring user activity on their websites, retailers must switch to Google Analytics 4 (GA4).
- Use GA4 setup assistant to easily switch over.
Okay, over to you…
For those of you who have already done the migration, how was your experience? Let us know in the comments!