Launched in 2012 Crystal Media is THE resource for brick and mortar retailers who want to drive traffic to their stores using social media and digital marketing tools. You'll learn how to grow exposure, turn traffic into loyal customers and that social can be simple.
Crystal Media training programs will teach you where to start to support your business goals, what to post to get maximum exposure and engagement, how to get in front of digital consumers, how to track social media success and much more. Beyond speaking at conferences across the world, Crystal Media also supports brick and mortar retailers through:
- Online training courses
- Crystal Media Insider Community: A private, exclusive group of retailers
- In-Person Workshops
- Facebook and Instagram Ad Management
Crystal Media is headquartered in sunny Carlsbad, California. See Crystal Media founder Crystal Vilkaitis in action by hiring her to speak at your next event or conference. Click here to learn more about our Speaking services. Click here to read client testimonials.
Meet the team!
We know social media can be confusing, especially since it’s changing all the time. And if you didn’t grow up with this technology, or you don’t have much experience, things that might seem simple can feel impossible.
That’s why with Crystal Media you’ll get access to a team to support you and help save you time and frustration. You’ll also quickly notice this team will become one of your biggest cheerleaders. There’s nothing more exciting to us when our Crystal Media members are succeeding, whether overcoming fears of marketing online and putting themselves out there or see sales from social media. We’re your support team and cheering section, and we believe in you.
Crystal Vilkaitis, Founder and Retail Social Media Mentor
crystal@crystalmediaco.com
Crystal is the go-to source for social media training for store owners, having spoken to thousands of retailers on making the most of their social presence, email marketing, and mobile marketing tactics. Crystal has been in the social media industry for over a decade and has taken her educational seminars across the globe, speaking to retailers all over the U.S. and in New Zealand, Australia, Canada, and Mexico.
In 2012, Crystal created Crystal Media, a consulting company, and launched an educational membership site called Crystal Media Insiders. She wanted to alleviate retailer's frustrations and confusion of online marketing through an enjoyable and fun experience, giving them practical and proven strategies that work. Strategies that increase exposure, traffic and sales. She has created a community of passionate, smart and hard-working retailers who invest in themselves and in their business, who understand they need to adapt to stay competitive.
CRYSTAL HAS BEEN FEATURED IN:
- Fast Company
- Where Women Create Business
- Independent We Stand
- Retailer Now
- Specialty Retail Report
- Gift Shop Magazine
- Giftbeat
- Southern Jewelry News
- Smart Retailer
- Residential Lighting
- Floral Management
- Several boutique industry blogs!
Crystal’s from Loveland Colorado but has lived in sunny Southern California since 2010, and says she’ll never leave unless it’s to go to New York City 
. Crystal loves karaoke, dancing, game nights and red wine.
Pauline Blasetti, Director of Operations
pauline@crystalmediaco.com
From her work as a Facebook and Instagram Ads Expert to growing team management, Pauline has worked in every aspect of the CM business. With her extensive background in retail and management, Pauline’s passion for helping and problem-solving has produced successful traffic-driving and sales results for hundreds of clients.
Pauline likes to ride her bike, compost, fish, host dinner parties, travel, and root for the underdog. She is a problem solver who loves to help others and believes that funny trumps all. She lives in Carlsbad, California with her boyfriend and pet dinosaur.
Erika Castorena, Customer Service and Marketing Coordinator
erika@crystalmediaco.com
As the Customer Service and Marketing Coordinator, Erika wears a lot of hats. With strengths in both technical and support roles, Erika is your go-to girl for all things membership-related. She helps oversee and optimize business listings for Get Listed clients and her management and coordination of Crystal Media's social accounts, customer email communications, and promotional content keep the whole CM team constantly connected to customers.
Erika was born and raised in sunny San Diego and has a business degree from Cal Poly San Luis Obispo. In her free time, Erika enjoys staying active and attending BodyPump classes at her gym, going to concerts and music festivals, and spending time with friends, family and her three pups. Oh, and she's always looking for a new binge-worthy show on Netflix.
Jessica Austin, Facebook and Instagram Ads Manager
jessica@crystalmediaco.com
With extensive experience in PR, branding and social media, Jess brings over 10 years of knowledge of all-things-digital-marketing to her role as the FB and IG Ads Manager. With a knack for problem-solving and a passion for her clients' success, Jess builds ad campaigns that fit seamlessly with her retailers' marketing strategies. Nothing makes her happier than seeing traffic, sales and clients' smiles grow!
Born and raised in San Diego with a degree from UW in Seattle, she's a CA girl whose heart belongs in the mountains. She's an adventurous eater, self-proclaimed bibliophile, and globe trotter. You can find her looking for her next adventure or napping with her dog Sawyer.
Bryce Gotuzzo, Sales and Marketing Coordinator
bryce@crystalmediaco.com
With his OSU degree in Marketing, years of experience in both the event and digital marketing fields, and passion for helping others succeed, Bryce Gotuzzo aptly operates as Crystal Media's Sales and Marketing Coordinator.
At Crystal Media, Bryce shines in his discovery process and relationship-building work with retailers and is ethically committed to finding the best solutions to CM clients' business needs. Ensuring the most positive customer experience is always at the forefront of Bryce's approach.
Bryce is from Temecula, California. When he's not spending time with his teammates here at Crystal Media, he enjoys playing soccer, surfing, snowboarding, going to concerts, and shooting photography
Madeline Goode, Facebook and Instagram Ads Manager
madeline@crystalmediaco.com
As a Pittsburgh native, Facebook and Instagram Ads Manager Madeline excitedly joins the Crystal Media team in Carlsbad. Equipped with a University of Pittsburgh degree in Marketing and Supply Chain Management, a social media management background, and a flair for creativity, Madeline's longtime interest in the advertising world makes for a great fit with the Crystal Media team and mission.
Fulfilling a lifelong dream and bringing only a few important elements (including her boyfriend and cat), Madeline recently drove across the country to live in San Diego. When she's not enjoying the SoCal weather and delicious local tacos, you'll find her cheering on the Pittsburgh Steelers every football Sunday.