• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • EVOLVE 2023
  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
    • Crystal Uncorked
    • Rooted in Retail
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

Sep 01 2016

5 Tips to Increase Engagement on Social Media

Time is money. And many business owners feel like they are wasting both when they invest in social media with no results.

Crystal has worked with thousands of retailers to identify the business tactics that lead to positive results on social media. The result? A little tactic called “The Social Selling Mindset.”

The idea of The Social Selling Mindset is putting relationship building first, so that profits can follow. We have an upcoming post on the pillars of the Social Selling Mindset, but in this post, we wanted to cover a few of the goals you’ll set along your path to success.

Focus on Building Relationships

They have to know you in order to love you! Loyal customers will typically be some of your biggest spenders, but you need to put in some hard work in order to build that level of trust. This means offering great customer service, consistently answering questions over the phone, via email, and on social media, and posting engaging content that will keep customers coming back.

Today, it’s easy for customers to make purchases online or at their local big box stores. It’s the unique products and great relationships that they build with small business owners that keep them coming back for more!

Have a Consistent Brand

While copy and keywords are important to a business, branding is all about being recognizable – without saying a word. By using the same colors, fonts, and graphics, you can “train” customers to know your brand, which makes them more likely to remember it.

Your branding should be consistent both offline and on, which means that your in-store signage should look similar to your email templates, social media graphics, and even posts. Posts with text on them or posts that include your logo should also fit your brand.

Know Your Story

Of course, having the right words matters. Similar to having a consistent brand, you need to have a consistent story. Sit down with your staff and come up with a list of words that describe your store. Write them down and refer to the list when you are writing your social media descriptions, posts, and advertising materials. Ask yourself, “Does this fit our description of the brand? What do we need to change in order for our tone to be consistent in all of our marketing materials?

It’s also smart to think of a tagline or “elevator pitch” to use for your store. An elevator pitch may be as simple as, “We are a home and gift store focusing on products made in the USA.”

Show, Don’t Just Tell

We’ve said it before, but we’ll say it again:  Photos and videos perform great on social media. They consistently get more views and interactions than text-only posts, and there are hundreds of resources out there to help you snap, edit, record, and add effects to your visuals.

The next time you go to post, ask yourself, “How can I SHOW this instead of just saying it?” Stick with text for giving details and links, but try to incorporate photos and videos as much as you can

Be Easy to Find

It should be simple for a customer to find your contact information, including email, phone number, and address. And it’s up to you to make yourself easy to find!

All of this information should be included:

  • On your website
  • On your social media accounts
  • On all of your online listings

If you don’t know what online listings are, they are sites that collect business information for customers to search for. Google listings are one example. When you search for a business online, the results that show up in the upper right-hand corner of your screen, that include things like a map of the location and business hours, are that business’s listing. Yelp, Bing, and Foursquare also provide online listings, but there are more than 60 listing sites available.

Having consistent listing information is important because it boosts the chance that you will show up in search but also makes sure that once a customer finds you, they know how to get to you. Crystal Media offers a listing management service called Get Listed, and you can scan your business to see your current listing results FREE.

Running a store isn’t just a business. It’s a mindset. Get in the Social Selling Mindset and stop wasting time online now! Comment below with the biggest goal YOU are currently working toward.

Comments

comments

Written by Crystal · Categorized: Uncategorized · Tagged: increase engagement on product posts, increase social media engagement, social media tips for retailers

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT