My team and I work with retailers in all industries and are always pushing them to use video. While many have taken us up on the challenge, many retailers push back giving us a list of reasons why they don’t want to use video, and I’m calling BS (before Social Edge) on the top four reasons.
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Reason #1: The video is not professional enough
Your video doesn’t have to be perfect or even commercial quality. The point of social media is to be social and relatable plus people like seeing people on camera. You don’t have to spend a ton of money on fancy equipment either recording your video on your phone will work just fine.
Reason #2: I have nothing to say
You have so much content in your store – look left or look right and you have the stuff to post. Your audience wants to hear from you about the products you carry in-store that’s why they follow you. You can also switch up the content and provide education or tips so that it doesn’t feel like you’re always trying to sell to your audience.
Reason #3: I’ve tried it before and it didn’t work
It’s all about learning from your past attempts – if it’s not working try and figure out the reasons why. Are you engaging with your audience? Are you providing them with enough information? These are questions you can ask yourself to help improve your videos in the future.
Reason #4: I don’t want to be on camera
The more videos you do, the easier it’ll get to be on camera. If you absolutely just do not want to be on camera, then you can always find someone on your team who represents your store well and have them be in the videos for you.
Incorporating video into your marketing strategy needs to become a priority. People would much rather watch a video about a product than read a long text post so if you’re not already using video the time to embrace it is now!
You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.