• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • EVOLVE 2023
  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
    • Crystal Uncorked
    • Rooted in Retail
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

Oct 07 2013

3 Ways to Help Your Pinterest Efforts

Are you using Pinterest personally or for your store? If you aren’t using Pinterest to market your business yet, especially if you sell online, here’s a few stats to help you see the power in Pinterest as a retailer.

  • Pinterest shoppers are spending between $140-$180 per order compared with consistent $80 and $60 order for Facebook and Twitter shoppers
  • U.S. consumers who use Pinterest follow an average of 9.3 retailers on the site
  • Pinterest accounts for 25 percent of retail referral traffic.

If you are using Pinterest for your store, first we need to make sure you’re using a business account. To check, log in to Pinterest and go to business.pinterest.com.

From this screen you can click the blue text that says, “Convert here.” If you’re taken to a screen that asks you to select your business type and fill out a form, that means you’re using Pinterest under a personal account.

If after clicking “Convert here” you were automatically taken to the Pinterest home screen, then you’re already using Pinterest as a business.

Today it’s hard to see which type of account you have because they look the exact same, however last week Pinterest announced they’re testing a paid advertising platform where marketers can pay for more exposure for a pin.

With that being said, I strongly encourage any business who is using Pinterest to use a business account so they’ll be able to use the business features Pinterest will be rolling out in the future.

Now, here are three ways to enhance your Pinterest Profile:

1. Descriptions: Make sure every Pinterest board and every Pin includes a keyword rich description. By optimizing your descriptions you have a better chance of being found when people are searching on engines like Google, or by using the Pinterest search bar.

2. Price: Always include the price on pins of products you sell in your store/on your website. By including the price your pin will automatically be added to the ‘Gifts’ section on Pinterest.

3. URL: When pinning products and/or blog posts, even if you are pinning pictures or videos directly from your website, always include the direct URL of the product page or blog post within the description of the pin. If you do not sell online, you can include a link to your static website or Facebook page. Not every user clicks on the Pin itself to be taken to your website or blog but by including the URL in the description you have a better chance of getting more visits to your website.

If you’re on Pinterest, you can follow me here.

Comments

comments

Written by Crystal · Categorized: Pinterest · Tagged: pinterest, pinterest best practices, pinterest marketing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT