• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • EVOLVE 2023
  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
    • Crystal Uncorked
    • Rooted in Retail
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

May 18 2020

3 Steps to Building an Awesome, Scalable eCommerce Website

In this current world climate riddled with COVID-19 shut downs, social distancing mandates, and skyrocketing consumer online shopping, it’s obvious that an eCommerce website is a sales channel that you should be leveraging. 💻

Whether or not you have a dedicated website, I am dedicated to seeing small business owners succeed during this trying time. Here are 3 simple tips to either help give you a running start with a new site or provide fresh ideas to increase your current site’s effectiveness.

1. Pick your platform.

Thankfully, there are so many great companies that make it easy to build an eCommerce website. Not a coder? No problem! Don’t know a developer (or have a budget for one)? No worries! With sites like Shopify, WooCommerce and Wix, you can be up and running in no time. My personal favorite is Shopify, and that’s the platform we build websites for retailers on. A few reasons I love it:

    • Their customer support is amazing– even for the absolute eCommerce beginner. Live chat, email option, and even jump on the phone.
    • They have awesome Themes that make your website functionality user-friendly. The paid Themes are better than the free ones, mostly because they have more options for Navigation, Product Filtering and Marketing.
    • Easy to customize. After you pick your Theme, you can still add your brand colors, fonts and custom pages.
    • Easier to scale. Because Shopify has access to over 3,000 apps, it makes it easier to grow and scale your eCommerce website using apps. One of my favorites is ReConvert which allows you to upsell, cross sell, optimize thank you pages and more.

2. Start simply.

It’s easy to get stuck in the weeds with details (like uploading tons of product info, deciding on the best pictures, adding SEO rich copy, or choosing a Theme). If you’re just starting with a new website, keep it simple. Your eCommerce website will evolve over time. You’ll learn how customers navigate your website, what they’re buying, and become more comfortable with your platform to know what your next traffic and sales-driving steps are. I recommend starting with just 20-50 products. And when choosing a Theme, I recommend picking one you can grow into that has a multi-level sidebar menu for product filtering. It will make it easier for customers to shop your inventory (unless you sell 10 or less products).

3. Build with marketing in mind.

Once you launch your website, you still need to spend time (and often money) marketing and advertising your eCommerce website. Look for functionality that allows you to:

    • Collect an email address and first name from website visitors
    • Add your Facebook Pixel for remarketing Facebook and Instagram Ads
    • Install apps that can upsell, cross sell, or gather reviews from customers
    • Add loyalty possibilities so you can send special promotions or discounts to your top customers and/or feature them on your social media

Marketing and advertising your eCommerce website are of the utmost importance to your success, otherwise you’ll have a site that simply sits there producing anxiety because no one is buying from you.

Good luck to all of you endeavoring with online selling right now and, in case you missed it up top, my team and I can build you a Shopify website of your own! Click here to join the waitlist or email us at  [email protected] with any of your questions. We’re happy to help! 😁

Want to know more about other social media marketing strategies that will surely help you during this COVID-19 pandemic? Be an Insider!

Comments

comments

Written by Crystal · Categorized: eCommerce, General Business Tips · Tagged: Building an ecommerce website, Ecommerce website for retailers, Shopify website

Reader Interactions

Comments

  1. Cherry Hodges Hodges says

    June 22, 2020 at 11:04 am

    Crystal,
    What is the cost of this?

    Reply
    • Steph Bechard says

      August 17, 2020 at 6:25 pm

      Hello, Cherry!
      Thanks so much for reaching our blog, we hope you enjoyed it! We aren’t currently taking on any more Shopify website clients right now.We do know of a great marketer who also loved growing small businesses and building shopify sites.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT