Christmas is 2 weeks away 😱 and, for some, that means one thing: It’s time to START shopping! The good news? While these last-minute customers might be stressed out, you have the chance to save the day. Stores are about to get slammed with crazed consumers, so I want to give you 3 Facebook Live tips that will have them running to your store.
Consider the following before you hit the Live button…
Meet them where they are.
Join their (stressed out) internal dialog. They know they’re behind the holiday 8-ball here. Let them know it’s ok. Hit Live and supportively say, “Hey, if you’re stressed out only a couple weeks to check gifts off your list, spent hours scrolling and adding to your Amazon cart, and still have little to show for it, I’ve got you and I’ve made it super simple.”
Give only 3-5 gift idea suggestions. Don’t overwhelm customers by listing every item you have in-store. Fewer options mean fewer decisions for the customer to make – it’s science. Pick your top 3 selling items (or top 3 items you need to move) and share a few simple reasons why they are the perfect gift.
Make it simple.
Give them the price and the how, when, and where they can buy it. Period, done. If you can gift wrap it to save them time, great. If you can set it aside with a simple comment on the Live video or post, even better. Whatever you can do to make it a simple no brainer, do it.
That’s it! Three simple tips to help your stressed-out, last-minute holiday shoppers take note of (and action on!) your Live and run into your store. 😁
Psst… Before you go, are you more of a Buddy the Elf or the Grinch? Let me know in a comment below.
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