If you’re like most retailers, chances are that one of your favorite things about being a business owner is your customers. Helping them find just the right item. Sharing with them new items you know they’ll love. Appreciating their interest in your store and experience. Building relationships in your community. Sound about right?
Thankfully, as COVID restrictions start to loosen up, we’ll start to see an increase in those welcome, smiling faces walking through our doors again. But, as we know, how we do business going forward has forever been changed and online shopping trends will only get stronger. How will you stay connected with your customers?
Here are 3 simple tips to keep your customers engaged when writing copy:
1️⃣ Ask questions. Seems easy enough, right? You’d be doing this naturally if your customer was standing in front of you in your store. Transfer that interaction to writing with any customer communication or social media posts. Not only will creating dialog keep you top of mind with customers, but it shows that you’re still attentive to their needs and interests whether they do business with you in person or from their phone. 😊 (Bonus engagement tip: Make sure your responses to customer questions are timely.)
2️⃣ Employ a CTA (Call To Action). Tell your customers what you want them to do. “Buy today for a can’t-miss gift with purchase”, “Click here for your free download”, and “Sign up today to join our monthly newsletter” are just a few examples of CTA copy that begin with the all-important verb. Ask yourself what action you want your reader to take, then tell them what to do. (Psst… it’s OK to be direct.)
3️⃣ Insert emojis. You know ‘em, you love ‘em. But you wonder if using them is unprofessional. Answer: Not anymore. Much of today’s copy is more conversational and informal than in the past. Being relatable to your customer is key. And your customers use emojis. Not only do they inject personality into an otherwise sea of words, but they evoke emotion and reaction from the reader. 🎉👍💯
Hoping these ideas will help keep your customer connections strong!