Each year Pinterest releases a comprehensive trend report. It includes statistics of search increases in different categories and age groups. Using these statistics, they share what they think is going to gain popularity—from products to aesthetics.
As we know, Pinterest considers itself a search engine more than a social media platform. This means they can track and predict based on their community’s behavior. Pinterest has such a strong algorithm that if a user spends a longer time on a particular post, the next time they log in, that user can rest assured that their feed will be filled with more posts similar to the posts they spent time engaging with and viewing during their previous visit. 👀
During our annual EVOLVE 2022 conference, team member Maddie and I broke down some of the trends we believe would work well with retailers. Lo and behold, Pinterest is right yet again, as we see these trends continually unfolding right before our eyes.
Luckily, it’s not too late to jump on these Pinterest trends:
Trend 1: Checkered Patterns
The age group: Millennial
Checkered patterns had a reputation of being a part of “punk styles” for a good while, but they’re now making their way back into everyday styles.
Pinterest predicted a jump in checkered patterns in clothing, graphics and decor after a 160% increase in searches for “Checkered Pattern”.
How retailers can apply this trend to their business: Add more items to your store that include a checkered pattern and create social media content using a checkered pattern within your posts if it matches your brand.
Trend 2: Goth
The age group: Gen Z
Goth will become more mainstream as Gen Zs enter the workforce, parenthood, and want to show off their unique style in everyday life.
“Goth business casual” searches went up 90%, goth baby clothes went up 120%, and “goth kitchen decor” increased by 85%. I can’t forget my favorite one: “goth pajamas” were searched on Pinterest with an 185% increase.
How retailers can apply this trend to their business: Consider adding a touch of dark makeup and goth accessories to a product photoshoot to grab the attention of your Gen Z audience. Also consider incorporating darker clothing, edgier accessories, and grungy home decor into your product assortment.
Trend 3: Bringing Nature Indoors
The age group: Millennial
As a Millennial myself, I can confirm that every friend of mine is dedicated to collecting houseplants or growing their own indoor food through windowsill herbs and veggie plants.
The search for “Staircase garden” went up a whopping 175%, showing Pinterest that their audience is trying out their green thumbs.
How retailers can apply this trend to their business: Carry a wider variety of products that align with gardening and indoor plants (like watering cans and spray bottles, ceramic pottery, floral patterns, and green palettes for clothing). Garden centers and orchards have it easy with this trend by sharing their plant assortments on social media. Also, consider adding more greenery to your store for decoration, and to add a fresh look to the background of your videos.
Trend 4: Lakecore
The age group: Baby Boomers
Adding the word “core” to the end of a noun has become a way for the internet to describe an aesthetic surrounding that noun. Cottagecore was the first popular trend, describing clothes, crafts, activities and a lifestyle surrounding a rural life. Which brings us to Lakecore.
Lakeside resorts, pontoon boats and lake home plans will all be making a splash. Post items that go along with this (like sunscreen, drinkware, swimwear, hats, outdoor toys).
How retailers can apply this trend to their business: Ramp up your nautical product assortment, use beachy filters on IG and TikTok, and regularly post about products you carry that would go great with a day at the lake!
What I Want You To Take Away From This Blog:
- Use trend predictions to relate to your audiences.
- Carry products that lend themselves to the trends.
- Mold social media content to match a trend you’re showcasing.
Okay, over to you…
Has anyone personally been contributing to the above trends? I know I have a few tops (and even a pair of shoes) with the checkered pattern, so it looks like it’s rubbing off on me!
Let me know which trends you’ll be participating in!