As a social media agency working with small businesses, our retailers are always looking for fresh and unique content ideas that their competitors and the big box stores aren’t using! We understand that Q4 gets busier, and the store starts to take your attention away from creating thoughtful content for social media. We want to remind you that more consistently you can post, the more the algorithm will prioritize your posts in the feed. Plus if you’re creating fresh content ideas that your audience hasn’t seen before, there’s a good chance you can gain more engagement on your posts. Testing your content is important, and there’s no better time to do so than when you have increased traffic and interest in your store. You’ve got their attention, now it’s time to keep it!
Luckily for you, we have a team of digital marketing experts here to strategize and brainstorm engaging fall and Halloween content ideas to make your social media more seasonal.
Here are 20 Fall & Halloween Ideas for Your Social Media
1). IG/FB Story: Use the Question Box Engagement Sticker, and ask your viewers what they need help styling this season. Be sure to reply to each response with a video including your recommendations.
2). IG/FB Reel: Create a video of the 5 must-have items to keep you warm and cozy during the fall.
3). FB Video: Post a video tour of a fall display in your store, and highlight seasonal must-haves.
4). IG/FB Reel: Film a timelapse video decorating your store for the new season. Upload this to a Reel and use trending original audio in the background. You can save your favorite trending original audio from this highlight on Instagram.
5). IG/FB Live: Unboxing new autumn arrivals. Have your audience comment which items they love and which they would leave.
6). IG/FB Story: Use the “Add Yours” engagement sticker to ask your customers to share a photo of their decorated front porch and repost them on your story.
7). IG/FB Post/Reel: How to accessorize your outfits for fall outfits. This could be a series, showing your audience the industry tricks on how to transition items into a new season.
8). IG/FB Reel: Film a slow motion video jumping into a pile of leaves. Use the “Add Yours” sticker in the Reel to have people participate in the fun, and add their own slow-mo video.
9). IG/FB Reel: Share how to make the perfect cup of hot chocolate. Everyone loves a nice hot cup of coco on a cool fall day.
10). IG Carousel/FB Post: Ask your staff to take photos of pumpkins they’ve carved and ask your audience to rate the best one in the comments.
11). IG Guide: Create a location guide of the best places to go trick-or-treating in your city or town.
12). IG Carousel/FB Post: Share photos of the team’s pets in Halloween costumes.
13). IG/FB Reel: Use the Green Screen Effect to show photos of your Halloween costumes from the past. Explain the costumes and why you chose that costume for that year.
14). IG Carousel/FB Post: Share childhood photos of the store owner and the team’s throwback Halloween costumes when you were kids!
15). IG/FB Story: Use the Question Box Engagement Sticker to ask your audience to share their favorite fall recipes. Share answers and include ingredients/kitchen utensils you have that go along with the food.
16). IG Story: Use the Question Box Engagement Sticker on Instagram Stories to ask your customers what their favorite Halloween treat is. Reply to answers with suggestions on where to shop locally to find those treats (such as local grocery stores, bakeries, or gift shops).
17). IG Story/Reel: Search “Spooky” or “Halloween” in the Instagram Effect Gallery and use a fun filter to connect with your audience in a video. If you need a topic to discuss, feel free to share your current store hours and the latest happenings around the store!
18). IG/FB Story: Take a video, and ask each team member what is their favorite Halloween candy.
19). IG Carousel/FB Album: Share photos of “scary” good deals you have in-store and online right now.
20). IG/FB Story: Use the Poll Engagement Sticker and have your viewers vote “This or That” for their favorite halloween movies, snacks, and activities. Example: Do you prefer Horror Movies or Halloween Cartoons! Be sure to sli[ in a few of your products in this seasonal game of “This or That”
As we encourage our retailers to use the 80/20 rule in their marketing and social media, we hope you’re able to implement these ideas before the end of the season, as they follow this rule that focuses on growing and nurturing a trusting community!
What I Want You To Take Away From This Blog:
- Posting consistently helps you to show up higher in the algorithm
- Use unique and fun ideas to connect with your audience
- Posting something you haven’t yet tried before can shake up your engagement and help you reach new audiences
- Following the 80/20 rule can help you build a long-lasting community
Okay, over to you…
Which idea will you try first? Be sure to tag us in your posted content @CrystalMediaCo on FB and IG so we can see your spooky fall and Halloween ideas!