We recently surveyed a group of our Social Edge VIP members and asked them to share with us what their biggest challenges or pain points (other than time and money) are when it comes to social media marketing. The answers varied from creating quality content to not being able to keep up, but the two biggest challenges or pain points we found were, “How do I monetize social media?” and “How do I track the effectiveness of social media?”
A few things to remember are that social media is a form of marketing, but not all marketing is about selling. Marketing is about creating brand awareness to help be top of mind among your audience. However, if done well, and by using the right tools, retailers can see sales from social. Another point to remember, there are elements of social media that can be hard to track, but you have to make an effort to set social media goals and objectives in order to track its effectiveness. You wouldn’t run a business without setting sales goals, so why can’t you do the same for social media?
In this week’s episode of Social Edge Live, Crystal uses exactly what is taught in our signature training course, Social to Sale, to help give clarity on what retailers can do to overcome the pain points of using social media. The basis of the Social to Sale training program is to make sure Store owners and their Social Media Managers (even if that is the store owner) have a social media marketing strategy in place to be set up for success using social.
Watch the episode below:
Be sure to catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.