• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • EVOLVE 2023
  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
    • Crystal Uncorked
    • Rooted in Retail
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

Nov 27 2017

Social Edge Live, Episode 30: 12 Days of Christmas, Will You Be Participating?

It’s the most wonderful time of the year, and you know what that means: sale, sales, and more sales. One foolproof promotion we always recommend running as a small business is a 12 Days of Christmas Campaign. For those of you who unfamiliar with a 12 Days of Christmas Campaign, let us break it down for you.

What it is:

It’s a 12-day super sale that happens during the month of December. Each day a special deal on a new featured item is available to your customers. The featured items can be seasonal, high-ticket or items that need to sell before Christmas, like decorations and gifts. You want it to be a nice, cohesive blend of items that peak customer interest.

How to run it:

You should announce the deal of the day the night before or early that morning allowing it to be available as long as possible. Announce it across all your social platforms. We suggest going live or sharing a pre-record a video (you can’t escape using video!). You’ll then support the announcement with an email marketing blast and posts on Instagram, Instagram Stories, Snapchat, etc. Make it clear about what the deal is, include dates, exclusions, while supplies last if you don’t plan on ordering more. You want to create a sense of urgency so people come shop in-store that day! Offer to hold items for people if they comment online or call your store, but set a time limit for how long you’ll be able to hold it for.

When to run it:

Retailers run it beginning December 1st or December 12th. Many prefer starting on the 1st to avoid having it end so close to Christmas.

Best Practices:

Whether people mention the promotion or not, the deal of the day is applicable to anyone shopping in-store. It’s all about experience, and only offering the deal to some people and no others is going to create a bad experience.

You typically don’t make much profit on the featured item since it’s being discounted. It’s you and your team’s goal to upsell and get people shopping to spend more while in-store. Also, use this as a tool to collect as much new customer information as possible to help you with future marketing and sales initiatives.

Is your deal good enough to get people through the door? Do your best to stand out and catch people’s attention.

Promote each deal to get the most exposure and to fully optimize it. You don’t have to break the bank to get your pots seen. We’ve seen success in as little as a $25 budget over the full 12 Days. It’s all a numbers game, the more people that see your deal the more foot traffic you’ll be able to get. Look back at email open rates and video views to make sure people are seeing it, and make adjustments accordingly. 

You can catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

Comments

comments

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: holiday content ideas, Holiday Marketing, holiday retail marketing, retail marketing, social edge, social edge live, social media for retailers, social media marketing, social media marketing tips

Reader Interactions

Comments

  1. Paulette Embrey says

    December 4, 2017 at 5:26 pm

    Great promotions.

    Reply
  2. Smithe641 says

    January 9, 2018 at 1:12 am

    Thanks so much for sharing this excellent info! I’m seeking forward to see much more posts!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT